Editorial Board   Guest Author

Mr. Campbell

Kent Campbell

Chief Strategist & Managing Director, InternetReputationManagement.com

Kent Campbell is Chief Strategist and Managing Director of InternetReputationManagement.com, an online reputation management firm based in California. In addition to management responsibilities, he develops strategies that discreetly alter the way people and companies are perceived online. Mr. Campbell is recognized as a leader in the online reputation management sector, having worked with numerous clients to reverse devastating online attacks. Prior to founding InternetReputationManagement.com, Mr. Campbell was President of Osayso, the parent company of an early stage travel related internet site and unique iPhone application. He was keeper of corporate vision and philosophy, managed fund-raising, oversaw user experience and systems development, and engaged in day-to-day corporate duties including operations and finance. Prior to Osayso, Mr. Campbell merged the company he founded, Evit Caretni Interactive, with Rare Medium, a global, award-winning branding, incubation and services firm. In his most recent role as Vice President and General Manager for Rare Medium's Los Angeles office, he managed client engagement for clients such as Nestle, Magnetek, Autoland, and LSI Logic. In addition to engagement management, Mr. Campbell managed the day-to-day operations of the Los Angeles western hub office and oversight of three western region offices. Before his role as Vice President and General Manager, Mr. Campbell was based in Dallas, Texas as Vice President and National Head of User-Experience Design for Rare Medium, where his duties included oversight of national service delivery, enterprise project management, executive sales support, organizational strategy, and national resource management. Mr. Campbell holds a BA from the Art Center of Design, USA and Europe.

Mr. Campbell can be contacted at 415-233-8767 or k@reputationx.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.