Editorial Board   Guest Author

Mr. Campbell

Kent Campbell

Chief Strategist & Managing Director, InternetReputationManagement.com

Kent Campbell is Chief Strategist and Managing Director of InternetReputationManagement.com, an online reputation management firm based in California.

In addition to management responsibilities, he develops strategies that discreetly alter the way people and companies are perceived online. Mr. Campbell is recognized as a leader in the online reputation management sector, having worked with numerous clients to reverse devastating online attacks.

Prior to founding InternetReputationManagement.com, Mr. Campbell was President of Osayso, the parent company of an early stage travel related internet site and unique iPhone application. He was keeper of corporate vision and philosophy, managed fund-raising, oversaw user experience and systems development, and engaged in day-to-day corporate duties including operations and finance.

Prior to Osayso, Mr. Campbell merged the company he founded, Evit Caretni Interactive, with Rare Medium, a global, award-winning branding, incubation and services firm. In his most recent role as Vice President and General Manager for Rare Medium's Los Angeles office, he managed client engagement for clients such as Nestle, Magnetek, Autoland, and LSI Logic.

In addition to engagement management, Mr. Campbell managed the day-to-day operations of the Los Angeles western hub office and oversight of three western region offices. Before his role as Vice President and General Manager, Mr. Campbell was based in Dallas, Texas as Vice President and National Head of User-Experience Design for Rare Medium, where his duties included oversight of national service delivery, enterprise project management, executive sales support, organizational strategy, and national resource management.

Mr. Campbell holds a BA from the Art Center of Design, USA and Europe.

Please visit http://www.reputationx.com for more information.

Mr. Campbell can be contacted at +1 415-233-8767 or k@reputationx.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.