Editorial Board   Guest Author

Mr. Beazley

John Beazley

Managing Director of Hospitality, Trigild

A Certified Hotel Administrator since 1988, John B. Beazley has more than 30 years of hospitality and restaurant management experience. As Trigild's managing director of hospitality, he oversees the operations of hotels, restaurants and other types of enterprise businesses, working closely with the corporate office personnel and all on-site managers - overseeing operations, franchising, new development, sales and marketing, construction, human resources and concept analysis and acquisitions. In this capacity, he also leads Trigild's field based operations team, strategically based throughout the United States. Prior to joining Trigild, Mr. Beazley was executive vice president of Pacifica Hotel Company -- a position he held for 16 years - successfully leading the repositioning and management of their 30-hotel and restaurant portfolio, building value and solid investor returns. During his tenure with the Santa Barbara, Calif.-based company, he also directed a series of multi-million dollar hotel renovations, as well as helped significantly expand the company. When Mr. Beazley joined Pacifica, the company had five hotels, and it had expanded to 23 properties, ranging from 35 to 460 rooms, by the time he left. Mr. Beazley is familiar with Trigild and its approach, having worked for the full service real estate services company for six years in the late 80s and early 90s as vice president of operations. Additionally, he gained a solid, hands-on knowledge of successful hotel and restaurant operations as a hotel general manager, and worked for eight years with Stouffer Hotel Corporation in positions including director of food and beverage, restaurant manager and hotel general manager for properties across the country. Over the years, he has worked with brands that include Best Western, Hampton Inn, Hilton Garden Inn, Holiday Inn, Radisson and Choice Hotels. Mr. Beazley received his Bachelor of Science in Hotel and Restaurant Management from the University of Wisconsin.

Mr. Beazley can be contacted at 858-242-1222 or john.beazley@trigild.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.