Editorial Board   Guest Author

Mr. Beazley

John Beazley

Managing Director of Hospitality, Trigild

A Certified Hotel Administrator since 1988, John B. Beazley has more than 30 years of hospitality and restaurant management experience. As Trigild's managing director of hospitality, he oversees the operations of hotels, restaurants and other types of enterprise businesses, working closely with the corporate office personnel and all on-site managers - overseeing operations, franchising, new development, sales and marketing, construction, human resources and concept analysis and acquisitions. In this capacity, he also leads Trigild's field based operations team, strategically based throughout the United States. Prior to joining Trigild, Mr. Beazley was executive vice president of Pacifica Hotel Company -- a position he held for 16 years - successfully leading the repositioning and management of their 30-hotel and restaurant portfolio, building value and solid investor returns. During his tenure with the Santa Barbara, Calif.-based company, he also directed a series of multi-million dollar hotel renovations, as well as helped significantly expand the company. When Mr. Beazley joined Pacifica, the company had five hotels, and it had expanded to 23 properties, ranging from 35 to 460 rooms, by the time he left. Mr. Beazley is familiar with Trigild and its approach, having worked for the full service real estate services company for six years in the late 80s and early 90s as vice president of operations. Additionally, he gained a solid, hands-on knowledge of successful hotel and restaurant operations as a hotel general manager, and worked for eight years with Stouffer Hotel Corporation in positions including director of food and beverage, restaurant manager and hotel general manager for properties across the country. Over the years, he has worked with brands that include Best Western, Hampton Inn, Hilton Garden Inn, Holiday Inn, Radisson and Choice Hotels. Mr. Beazley received his Bachelor of Science in Hotel and Restaurant Management from the University of Wisconsin.

Mr. Beazley can be contacted at 858-242-1222 or john.beazley@trigild.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.