Editorial Board   Guest Author

Mr. Proulx

Chris Proulx

Chief Executive Officer, eCornell

Chris Proulx is the Chief Executive Officer of eCornell. Mr. Proulx became CEO in 2004 after previously serving as Chief Operating Officer and Director of Program Management. Mr. Proulx plays a central role in setting the strategic direction of eCornell. Through close collaboration with senior leadership and faculty at Cornell, heidentifies growth opportunities in online education for the University. Mr. Proulx is responsible for identifying potential new products, and working directly with the faculty and administration of the Schools and Colleges of Cornell University to produce and deliver eCornell's online programs. Mr. Proulx is a frequent panelist and technical advisor to online education conferences and industry events, acting as liaison for Cornell University. He is a member of the American Society for Training and Development. He is also a guest columnist for several online hospitality publications. Mr. Proulx's background is in the hospitality industry where he was an operations manager and training resource for Discovery Zone, Inc. and ARAMARK Corporation. His recent focus has been on new and social media and their roles in the rapidly changing social learning environment. He holds a Bachelor of Science from the School of Hotel Administration at Cornell University.

Mr. Proulx can be contacted at 607-330-3265 or cmp43@cornell.edu

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.