Editorial Board   Guest Author

Mr. Proulx

Chris Proulx

Chief Executive Officer, eCornell

Chris Proulx is the Chief Executive Officer of eCornell. Mr. Proulx became CEO in 2004 after previously serving as Chief Operating Officer and Director of Program Management. Mr. Proulx plays a central role in setting the strategic direction of eCornell. Through close collaboration with senior leadership and faculty at Cornell, heidentifies growth opportunities in online education for the University. Mr. Proulx is responsible for identifying potential new products, and working directly with the faculty and administration of the Schools and Colleges of Cornell University to produce and deliver eCornell's online programs. Mr. Proulx is a frequent panelist and technical advisor to online education conferences and industry events, acting as liaison for Cornell University. He is a member of the American Society for Training and Development. He is also a guest columnist for several online hospitality publications. Mr. Proulx's background is in the hospitality industry where he was an operations manager and training resource for Discovery Zone, Inc. and ARAMARK Corporation. His recent focus has been on new and social media and their roles in the rapidly changing social learning environment. He holds a Bachelor of Science from the School of Hotel Administration at Cornell University.

Mr. Proulx can be contacted at 607-330-3265 or cmp43@cornell.edu

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.