Editorial Board   Guest Author

Ms. Coloccia

Jane Coloccia

President & Chief Creative Officer, JC Communications, LLC

Jane Coloccia is the President & Chief Creative Officer of JC Communications, LLC, a boutique agency specializing in communication for the travel, lifestyle, and food industries. She began her career on the editorial side as Assistant Travel Editor of Modern Bride Magazine where she developed a keen sense of what editors like and dislike when being pitched by a PR professional. With more than 20 years of experience in working with everything from big brand name hotels to independent resorts and small inns, Ms. Coloccia knows the hospitality business inside and out. In fact, she is probably the first and only public relations executive who has received the Certified Hospitality Marketing Executive (CHME) designation from the Hospitality Sales & Marketing Association International. Ms. Coloccia's expertise also includes a stint at The Leading Hotels of the World as Director of Communications, which helped to solidify her luxury hospitality marketing skills. She has won a variety of awards for her writing and public relations campaigns including from the Hospitality Sales & Marketing Association International and also the New York chapter of the International Association of Business Communicators. Her biggest concern about hospitality marketers is complacency — when hoteliers think they can just sit back and wait for the business to come to them rather than embracing every tool at our disposal to touch the consumer every way they can. Ms. Coloccia is a member of trend guru Faith Popcorn's Brain Reserve Talent Bank and also blogs on travel as the New York Luxury Travel Examiner. Ms. Coloccia's writing has been published in a wide variety of trade and consumer magazines, she has been called upon to speak at many industry conferences on various marketing and communications topics, she provides training for companies who seek to develop the marketing communications skills of their mid and senior-level managers, and she is also a pop-culture author. She has written a non-fiction book, "Confessions Of An Online Dating Addict," and is currently at work on a second book as well as a screenplay.

Ms. Coloccia can be contacted at 310-456-4631 or jane@jcccommunicationsllc.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.