Editorial Board   Guest Author

Ms. Coloccia

Jane Coloccia

President & Chief Creative Officer, JC Communications, LLC

Jane Coloccia is the President & Chief Creative Officer of JC Communications, LLC, a boutique agency specializing in communication for the travel, lifestyle, and food industries. She began her career on the editorial side as Assistant Travel Editor of Modern Bride Magazine where she developed a keen sense of what editors like and dislike when being pitched by a PR professional. With more than 20 years of experience in working with everything from big brand name hotels to independent resorts and small inns, Ms. Coloccia knows the hospitality business inside and out. In fact, she is probably the first and only public relations executive who has received the Certified Hospitality Marketing Executive (CHME) designation from the Hospitality Sales & Marketing Association International. Ms. Coloccia's expertise also includes a stint at The Leading Hotels of the World as Director of Communications, which helped to solidify her luxury hospitality marketing skills. She has won a variety of awards for her writing and public relations campaigns including from the Hospitality Sales & Marketing Association International and also the New York chapter of the International Association of Business Communicators. Her biggest concern about hospitality marketers is complacency — when hoteliers think they can just sit back and wait for the business to come to them rather than embracing every tool at our disposal to touch the consumer every way they can. Ms. Coloccia is a member of trend guru Faith Popcorn's Brain Reserve Talent Bank and also blogs on travel as the New York Luxury Travel Examiner. Ms. Coloccia's writing has been published in a wide variety of trade and consumer magazines, she has been called upon to speak at many industry conferences on various marketing and communications topics, she provides training for companies who seek to develop the marketing communications skills of their mid and senior-level managers, and she is also a pop-culture author. She has written a non-fiction book, "Confessions Of An Online Dating Addict," and is currently at work on a second book as well as a screenplay.

Ms. Coloccia can be contacted at 310-456-4631 or jane@jcccommunicationsllc.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.