Editorial Board   Guest Author

Ms. Coloccia

Jane Coloccia

President & Chief Creative Officer, JC Communications, LLC

Jane Coloccia is the President & Chief Creative Officer of JC Communications, LLC, a boutique agency specializing in communication for the travel, lifestyle, and food industries. She began her career on the editorial side as Assistant Travel Editor of Modern Bride Magazine where she developed a keen sense of what editors like and dislike when being pitched by a PR professional. With more than 20 years of experience in working with everything from big brand name hotels to independent resorts and small inns, Ms. Coloccia knows the hospitality business inside and out. In fact, she is probably the first and only public relations executive who has received the Certified Hospitality Marketing Executive (CHME) designation from the Hospitality Sales & Marketing Association International. Ms. Coloccia's expertise also includes a stint at The Leading Hotels of the World as Director of Communications, which helped to solidify her luxury hospitality marketing skills. She has won a variety of awards for her writing and public relations campaigns including from the Hospitality Sales & Marketing Association International and also the New York chapter of the International Association of Business Communicators. Her biggest concern about hospitality marketers is complacency — when hoteliers think they can just sit back and wait for the business to come to them rather than embracing every tool at our disposal to touch the consumer every way they can. Ms. Coloccia is a member of trend guru Faith Popcorn's Brain Reserve Talent Bank and also blogs on travel as the New York Luxury Travel Examiner. Ms. Coloccia's writing has been published in a wide variety of trade and consumer magazines, she has been called upon to speak at many industry conferences on various marketing and communications topics, she provides training for companies who seek to develop the marketing communications skills of their mid and senior-level managers, and she is also a pop-culture author. She has written a non-fiction book, "Confessions Of An Online Dating Addict," and is currently at work on a second book as well as a screenplay.

Ms. Coloccia can be contacted at 310-456-4631 or jane@jcccommunicationsllc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.