Editorial Board   

Ms. Williams-Knight

Emily Williams-Knight

President, Kendall College

Emily Williams Knight was named president of Kendall College by the board of directors in January 2012. Prior to that, Ms. Knight had served as a vice president at Laureate Education, Inc., where she was responsible for globally expanding access to the company's hospitality management, culinary arts, and art and design programs. Prior to joining Laureate she was CEO of New England University LLC, where she was responsible for expanding marketing and strategic initiatives as well as growth into Latin America for the New England College of Business and Finance. Ms. Knight worked previously with Pearson Education for ten years. She began her work with Pearson as a sales representative, moved into various management positions, and ultimately served as vice president of marketing and sales strategies for Pearson Teacher Education and Development. As Vice President of Sales and Marketing she led strategic market planning and analysis for a two hundred million dollar business, and was responsible for the creation of marketing and sales strategies in a new combined division that encompassed higher education and K12 teacher professional development. Ms. Knight began teaching management and business courses at Montgomery Community College in Pennsylvania in 1998. She continued in her role as an adjunct instructor at the college for the first three years she worked with Pearson. Earlier, while working toward her master's degree, Ms. Knight also worked as an executive meeting manager with Marriott Four Star Resort Hotels in Key West, Florida. Ms. Knight graduated from Troy University with her Master's of Science in Management. She also holds a Bachelor of Science in Hospitality Administration from Boston University, where she was an academic trustee scholar, and an Associate's Degree in Hospitality Administration from Newbury College where she was a presidential scholar, captain of the women's basketball team, and graduated first in her class. She received an Honorary Doctor of Humane Letters Degree from Newbury College in 2012.

Ms. Williams-Knight can be contacted at emily.knight@kendall.edu

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.