Editorial Board   Guest Author

Ms. Stevens

Piper Stevens

Director of Social Media, Loews Hotels & Resorts

Piper Stevens is the Director of Social Media at Loews Hotels & Resorts, where she leads the development and management of strategic social media initiatives. She is responsible for driving revenue growth through social commerce and amplifying the brand positioning via social conversation. Prior to Loews Hotels, Ms. Stevens spent several years at Godiva Chocolatier, in various Marketing roles, most recently she was Senior Manager of Brand Communications overseeing multi-channel marketing plans and integrated communication efforts including a Social Media platform that she launched in September 2010. She began her career in Marketing as Product Manager for Rubbermaid Home Products. Ms. Stevens graduated with a Bachelor's Degree in Marketing from Miami University. She enjoys running, writing and traveling and resides in New York City with her husband Sean.

Ms. Stevens can be contacted at 212-521-2585 or pstevens@loewshotels.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.