Editorial Board   Guest Author

Mr. McDowell

Robert McDowell

Senior Vice President, Global Distribution, Choice Hotels International

Robert McDowell is senior vice president of global distribution for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this role, he is responsible for the development and execution of Choice's growing global, multi-channel marketing and distribution strategy. Additionally, Mr. McDowell oversees all direct distribution channels, revenue management, global sales and marketing channels, eCommerce, and all channel partner relationships. Prior to joining choice, Mr. McDowell spent 15 years with United Airlines. During this time, Mr. McDowell was the managing director of distribution and E-commerce. As the acting director, Mr. McDowell formulated effective E-commerce and distribution strategy. In addition, he often delved into the rigors of negotiating credit card fees and GDS budgets on behalf of the airline. Mr. McDowell also served as chief operating officer for C&H International, a $600 million international travel agency, overseeing the company's daily operations. Mr. McDowell earned his master's degree in business administration from the University of Notre Dame and his bachelor's degree from the New York Institute of Technology.

Mr. McDowell can be contacted at 301-592-5186 or robert_mcdowell@choicehotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.