Editorial Board   Guest Author

Mr. McDowell

Robert McDowell

Senior Vice President, Global Distribution, Choice Hotels International

Robert McDowell is senior vice president of global distribution for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this role, he is responsible for the development and execution of Choice's growing global, multi-channel marketing and distribution strategy. Additionally, Mr. McDowell oversees all direct distribution channels, revenue management, global sales and marketing channels, eCommerce, and all channel partner relationships. Prior to joining choice, Mr. McDowell spent 15 years with United Airlines. During this time, Mr. McDowell was the managing director of distribution and E-commerce. As the acting director, Mr. McDowell formulated effective E-commerce and distribution strategy. In addition, he often delved into the rigors of negotiating credit card fees and GDS budgets on behalf of the airline. Mr. McDowell also served as chief operating officer for C&H International, a $600 million international travel agency, overseeing the company's daily operations. Mr. McDowell earned his master's degree in business administration from the University of Notre Dame and his bachelor's degree from the New York Institute of Technology.

Mr. McDowell can be contacted at 301-592-5186 or robert_mcdowell@choicehotels.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.