Editorial Board   Guest Author

Ms. Lundahl

Maury F. Lundahl

Senior Director, Distribution Strategy, Choice Hotels International

Maury Lundahl is senior director, distribution strategy for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this role she oversees development and execution of the company's social media strategy. Under her leadership, Choice established a Facebook presence and significantly grew its social audience. Ms. Lundahl is also responsible for the implementation and ongoing evolution of Choice's distribution strategy, including monitoring industry trends, understanding consumer behavior, and facilitating planning and communication across Choice's distribution channels. During her 10-year tenure with Choice, Ms. Lundahl has been instrumental in enhancing Choice's ecommerce platform, identifying and initiating new, innovative and effective content management, channel analysis and communication strategies. In the role of Sr. Director, Electronic Communications and Analysis, she was responsible for the implementation of the company's first enterprise content management system. Prior to joining Choice, Ms. Lundahl served as marketing and ebusiness consultant for Immedient Corporation where she worked with leading brands to develop ecommerce, online marketing and content management strategies designed to drive revenue and generate demand. Ms. Lundahl holds a bachelor's degree in public relations from Northern Arizona University.

Ms. Lundahl can be contacted at 602-953-4469 or maury_lundahl@choicehotels.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.