Editorial Board   Guest Author

Ms. Lundahl

Maury F. Lundahl

Senior Director, Distribution Strategy, Choice Hotels International

Maury Lundahl is senior director, distribution strategy for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this role she oversees development and execution of the company's social media strategy. Under her leadership, Choice established a Facebook presence and significantly grew its social audience. Ms. Lundahl is also responsible for the implementation and ongoing evolution of Choice's distribution strategy, including monitoring industry trends, understanding consumer behavior, and facilitating planning and communication across Choice's distribution channels. During her 10-year tenure with Choice, Ms. Lundahl has been instrumental in enhancing Choice's ecommerce platform, identifying and initiating new, innovative and effective content management, channel analysis and communication strategies. In the role of Sr. Director, Electronic Communications and Analysis, she was responsible for the implementation of the company's first enterprise content management system. Prior to joining Choice, Ms. Lundahl served as marketing and ebusiness consultant for Immedient Corporation where she worked with leading brands to develop ecommerce, online marketing and content management strategies designed to drive revenue and generate demand. Ms. Lundahl holds a bachelor's degree in public relations from Northern Arizona University.

Ms. Lundahl can be contacted at 602-953-4469 or maury_lundahl@choicehotels.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.