Editorial Board   Guest Author

Ms. Lepp

Julie Lepp

Director of Marketing, White Oaks Resort

Julie Lepp has worked in the hospitality industry for just over 20 years and is currently the Director of Marketing at White Oaks Resort and Spa, in Niagara-on-the-Lake, Ontario Canada. In her role, she oversees the marketing for the entire property including a world class conference center, luxury hotel, two restaurant properties, a private fitness and racquet club and the largest spa in Ontario. In her previous role as Marketing Manager at White Oaks Resort, Ms. Lepp was responsible for starting the social media platforms to communicate to hotel, club and most recently the wedding market for the resort. White Oaks now enjoys a presence on Facebook, twitter, youtube, pinterest, and has an active blog covering all aspects of the brand's available expertise from fitness to conferencing. As well as bringing social media to White Oaks, Ms. Lepp and her onsite team of designers and fitness experts produce WO Magazine, a twice yearly publication which brings healthy living and lifestyle information to 50,000 Niagara region homes.

Ms. Lepp can be contacted at 905-704-5638 or jlepp@whiteoaksresort.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.