Editorial Board   Guest Author

Mr. Birmele

Henri Birmele

Managing Director, Hotel Shangrila Santa Monica

Henri Birmele, Managing Director, Hotel Shangrila, Santa Monica, CA has more than 25 years experience in every aspect of the hospitality industry. During his long career, he has worked in a variety of key positions all the while growing his knowledge and skills. He has moved through such assignments as a Director of Operations, Director of Food and Beverage, Hotel Manager, Vice President of Hospitality, General Manager to his current position as Managing Director. Before coming to Hotel Shangrila in 2010, Mr. Birmele's high profile career included executive positions at Shutters on the Beach, Santa Monica, CA.; Sheraton Universal, Universal City, CA.; Viceroy Hotel, Santa Monica, CA.; St. Regis, Washington, DC and Los Angeles, CA; and Turnberry Isle Resort and Spa, Miami, Fl. 
 A graduate of the prestigious Hotel School Lausanne in Switzerland, Mr. Birmele also has a degree in Global Business from the Benedict Business School in Zurich. During his career, he has had oversight for opening three new hotel properties as well as three hotel renovations. In his executive roles and within the industry, he is known for his project planning and management skills; human resources, team-building, staff retention and motivational skills; and cost cutting and profit building initiatives. A visible, hands-on manager, he is a staunch advocate for building strong relationships with all key constituent groups—everyone from guests, staff, owners/partners to community leaders, civic officials and vendors. His real-world approach to problem solving and his wealth of experience has allowed him to meet the challenges in the fast-paced and ever-changing hotel and hospitality industry.

Mr. Birmele can be contacted at 310-394-2791 or henri@shangrila-hotel.com

Coming up in February 2021...