Editorial Board   Guest Author

Mr. Burton

Brent Burton

President & Founder, Burton Energy Group

A 20-year energy industry veteran, Brent Burton founded Burton Energy Group in 2001 to assist commercial businesses with their energy and water conservation needs.

Mr. Burton started the company with a three month contract, working as the energy consultant for a large hospitality REIT. That initial contract led to subsequent opportunities with other hotel ownership and management companies responsible for portfolios in geographically diverse markets, and eventually an expansion into the retail, banking, healthcare and restaurant verticals. Mr. Burton has led the company to continuous profitability with no debt since its inception.

Before forming Burton Energy Group, Mr. Burton worked as Vice President of Marketing at Retx Energy Services, an energy information application service provider specializing in distributed generation solutions.

Previously, he spent three years as a Director at Enron Energy Services, and seven years as a Market Research Analyst and Project Manager at Entergy Corporation.

Mr. Burton obtained his MBA from Mississippi State University with a concentration in Marketing, and BS degrees in Economics and Geology.

Mr. Burton can be contacted at 678-829-4018 or bburton@burtonenergygroup.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.