Editorial Board   Guest Author

Mr. Meadows

Gary Meadows

President, HCI Architecture, Inc.

Gary C. Meadows, AIA, President of HCI Design, Incorporated has been responsible for management of Architectural services for HCI since 1995, thus enabling HCI to offer “in-house” comprehensive design services. His employment history also includes eleven years as Architectural Design Coordinator for a major design-build firm and experience dating to 1980 in the New Orleans marketplace. Mr. Meadows is the Architect for the St. Thomas Hope VI Housing Redevelopment, the Marriott Residence Inn, the Hilton Garden Inn, the Cotton Mill Apartments, and the American Can Apartments all in New Orleans, Louisiana; the Blackstone Courtyard by Marriott in Ft. Worth, Texas; the Humble Courtyard, Residence Inn and Apartments in Houston, Texas; the Courtyard by Marriott in Omaha, Nebraska; the Renaissance Suites Hotel and the Merchandise Mart Apartments in St. Louis, Missouri and numerous other commercial and industrial facilities. Mr Meadows holds a Bachelor of Architecture, 1979, Louisiana State University and is affiliated with: American Institute of Architects
Registered in the State of Louisiana (Reg. No. 2900)
Registered in the State of Texas (Reg. No. 15680)
Registered in the State of Nebraska (Reg. No. A-2757)
Registered in the State of Missouri (Reg. No. 8008-A)
Registered in the State of Mississippi (Reg. No. 3454)
National Council of Architectural Registration (NCARB No. 34,825)
Member, Preservation Resource Center of New Orleans
Member, National Trust for Historic Preservation

Mr. Meadows can be contacted at 504.566.0204 or gmeadows@hriproperties.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.