Editorial Board   Guest Author

Mr. Meadows

Gary Meadows

President, HCI Architecture, Inc.

Gary C. Meadows, AIA, President of HCI Design, Incorporated has been responsible for management of Architectural services for HCI since 1995, thus enabling HCI to offer “in-house” comprehensive design services. His employment history also includes eleven years as Architectural Design Coordinator for a major design-build firm and experience dating to 1980 in the New Orleans marketplace. Mr. Meadows is the Architect for the St. Thomas Hope VI Housing Redevelopment, the Marriott Residence Inn, the Hilton Garden Inn, the Cotton Mill Apartments, and the American Can Apartments all in New Orleans, Louisiana; the Blackstone Courtyard by Marriott in Ft. Worth, Texas; the Humble Courtyard, Residence Inn and Apartments in Houston, Texas; the Courtyard by Marriott in Omaha, Nebraska; the Renaissance Suites Hotel and the Merchandise Mart Apartments in St. Louis, Missouri and numerous other commercial and industrial facilities. Mr Meadows holds a Bachelor of Architecture, 1979, Louisiana State University and is affiliated with: American Institute of Architects
Registered in the State of Louisiana (Reg. No. 2900)
Registered in the State of Texas (Reg. No. 15680)
Registered in the State of Nebraska (Reg. No. A-2757)
Registered in the State of Missouri (Reg. No. 8008-A)
Registered in the State of Mississippi (Reg. No. 3454)
National Council of Architectural Registration (NCARB No. 34,825)
Member, Preservation Resource Center of New Orleans
Member, National Trust for Historic Preservation

Mr. Meadows can be contacted at 504.566.0204 or gmeadows@hriproperties.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.