Editorial Board   Guest Author

Mr. Urbat

Christian Urbat

Senior Vice President, Technical Services, Americas, Carlson Rezidor

Christian Urbat joined Carlson as senior vice president, Technical Services, Carlson Rezidor Hotel Group, Americas, in January, 2011. Mr. Urbat's responsibilities include translating brand standards into technical standards; overall technical leadership for the owned and managed hotels—with a clear focus on the Carlson Hotels Real Estate Company (CHREC) portfolio and key flagships; and ensuring compliance of franchised properties with the agreed upon technical standards—overseeing the definition and execution of property improvement plans (P.I.P.) or other strategic investments in single properties. In this compliance work he will provide consulting assistance to the owners to help ensure alignment with the strategic direction of the brands. He further works in close cooperation with the Development and Operations teams. Mr. Urbat, who was born in Porta Westfalica, Germany, previously held various positions with Hyatt International as vice president of Technical Services for Europe, Africa and Middle East in Zurich, Switzerland, responsible for all building and site related pre- and post-development activities as well as renovations. Prior to that, he worked for Hyatt in various corporate positions and in Food & Beverage Operations across the U.S., China and Germany. Mr. Urbat has a master's degree in Culinary Art and a Bachelor of Arts degree in hotel management from Hotel Management College in Altötting, Germany.

Mr. Urbat can be contacted at 763-212-5451 or curbat@carlsonrezidor.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.