Editorial Board   Guest Author

Mr. Shuster

Marc Stephen Shuster

Partner, Berger Singerman

Marc Stephen Shuster is a partner in the Miami office of Berger Singerman, Florida's business law firm. Mr. Shuster is a business attorney with extensive experience in commercial real estate transactions, both healthy and distressed, and corporate M&A deal work, with an emphasis on the hotel and hospitality industry. He advises both traditional hospitality conglomerates and Internet advertising sites serving the industry. He has extensive experience in serving as local counsel for international law firms on real estate issues, and in representing out-of-state funds and companies in their opportunistic acquisitions or sales of real property, as well as in working on Caribbean and other cross-border transactions, including representing clients involved in hotel, port, retail, restaurant, and marina development. Representative clients for whom Mr. Shuster has had extensive involvement include Starwood, P&M Management, and Royal Caribbean Cruise Lines. Mr. Shuster has represented Banco Inbursa in acquisitions and loans for development of resorts and hotels including the Four Seasons and the Gansevoort Hotel in Miami Beach. He has served as counsel to numerous international law firms, banks, and hedge funds in evaluating Florida issues pertaining to the acquisition and financing of hotel properties. Mr. Shuster is a former Director & Associate Counsel for Royal Caribbean Cruises. In the outside counsel role he now fulfills for the cruise line, he has represented Royal Caribbean in: a $200 million development of new cruise port in Falmouth, Jamaica. Acquiring development and long-term lease rights in St. Maarten port valued at over $50 million, and negotiating with ports of Galveston, Texas, Ketchikan, Alaska, Colon, Panama, Marseilles, France, and Cozumel, Mexico in connection with securing various preferential berthing rights He has also represented an international client in negotiating a $200 million transaction with Port Everglades County Government to deliver berthing of the world's largest passenger vessel. As a part of the transaction, Mr. Shuster negotiated the construction of a new, state-of-the-art 150,000 square foot terminal. In addition, he has served as counsel to a Florida-based emergency management/services conglomerate in negotiating for disaster relief work throughout the Caribbean. Mr. Shuster speaks and writes on novel issues affecting the hotel and hospitality space, serves on various community boards, and has been recognized with numerous awards and accolades, such as his recognition by Chambers & Partners USA (Real Estate), Super Lawyers, and the South Florida Business Journal. He was nominated by the Daily Business Review as one of three finalists for their 2013 Top Dealmakers of the Year Award. A summa cum laude graduate of The George Washington University, with a BA in Religion, Mr. Shuster earned his J.D., with honors, from the University of Florida.

Mr. Shuster can be contacted at 305-982-4080 or mshuster@bergersingerman.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.