Editorial Board   Guest Author

Mr. Amdekar

Jayesh Amdekar

Principal Consultant in Travel & Hospitality Practice, Infosys Limited

Jay Amdekar is Principal Consultant in Travel & Hospitality Practice at Infosys Limited, a leading IT consulting and services company. Jay has over seventeen years of international experience in operations, business consulting and IT consulting in travel, hospitality & gaming industries. At Infosys, Mr. Amdekar leads engagements with clients in travel & hospitality industry. He has worked with some of the leading hotel and casino brands, travel management companies and independent software vendors in North America, Europe, Middle East and Asia. Before joining Infosys Mr. Amdekar worked with Ernst & Young, where he worked with their travel industry clients to conduct business process reviews and recommend leading practices to improve business processes. Prior to joining consulting he worked for hotel chains like MövenPick, Regent International and Taj Group of Hotels. He held several managerial roles in the areas of Revenue Management, Reservations and Guest Services Operations. Visit Mr. Amdekar at www.linkedin.com/in/jayamdekar/ or follow him on twitter @thehotelgeek

Mr. Amdekar can be contacted at 678-636-9081 or jayesh_amdekar@infosys.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.