Editorial Board   Guest Author

Mr. Moore

Tom Moore

Retail and Hospitality Industry Lead , Zebra Technologies

Tom Moore is responsible for positioning solutions to address key business problems for customers in the retail & hospitality industries. This includes keeping a pulse on trends, voice of the customer, partner strategies, driving revenue-based programs to support marketing, sales, and product management initiatives. In this role, he works in identifying go-to-market solutions, working collaboratively with sales, channels, and product groups to deliver solutions to customers. Mr. Moore is on the vendor advisory council for HTNG and a board member of the International Retail User Group. Mr. Moore brings 30+ years experience in the retail and hospitality industries and held management positions in sales, alliances, channel programs and product marketing. He has traveled extensively in North America, Latin America, Europe and Asia. Mr. Moore has worked closely with numerous customers on the value of store automation, operational efficiencies and mobility solutions. Prior to joining Zebra Technologies, Mr. Moore has held positions at Symbol Technologies, Motorola Solutions and NCR Corporation focused on solving business problems with solutions. Mr. Moore holds a Bachelor of Science from Kent State University, lives in Atlanta, GA, has 4 children (all girls), and enjoys playing golf and boating in his free time.

Mr. Moore can be contacted at 770-633-0055 or thomas.moore@zebra.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.