Editorial Board   Guest Author

Mr. Moore

Tom Moore

Retail and Hospitality Industry Lead , Zebra Technologies

Tom Moore is responsible for positioning solutions to address key business problems for customers in the retail & hospitality industries. This includes keeping a pulse on trends, voice of the customer, partner strategies, driving revenue-based programs to support marketing, sales, and product management initiatives. In this role, he works in identifying go-to-market solutions, working collaboratively with sales, channels, and product groups to deliver solutions to customers. Mr. Moore is on the vendor advisory council for HTNG and a board member of the International Retail User Group. Mr. Moore brings 30+ years experience in the retail and hospitality industries and held management positions in sales, alliances, channel programs and product marketing. He has traveled extensively in North America, Latin America, Europe and Asia. Mr. Moore has worked closely with numerous customers on the value of store automation, operational efficiencies and mobility solutions. Prior to joining Zebra Technologies, Mr. Moore has held positions at Symbol Technologies, Motorola Solutions and NCR Corporation focused on solving business problems with solutions. Mr. Moore holds a Bachelor of Science from Kent State University, lives in Atlanta, GA, has 4 children (all girls), and enjoys playing golf and boating in his free time.

Mr. Moore can be contacted at 770-633-0055 or thomas.moore@zebra.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.