Editorial Board   Guest Author

Mr. Moore

Tom Moore

Retail and Hospitality Industry Lead , Zebra Technologies

Tom Moore is responsible for positioning solutions to address key business problems for customers in the retail & hospitality industries. This includes keeping a pulse on trends, voice of the customer, partner strategies, driving revenue-based programs to support marketing, sales, and product management initiatives. In this role, he works in identifying go-to-market solutions, working collaboratively with sales, channels, and product groups to deliver solutions to customers. Mr. Moore is on the vendor advisory council for HTNG and a board member of the International Retail User Group. Mr. Moore brings 30+ years experience in the retail and hospitality industries and held management positions in sales, alliances, channel programs and product marketing. He has traveled extensively in North America, Latin America, Europe and Asia. Mr. Moore has worked closely with numerous customers on the value of store automation, operational efficiencies and mobility solutions. Prior to joining Zebra Technologies, Mr. Moore has held positions at Symbol Technologies, Motorola Solutions and NCR Corporation focused on solving business problems with solutions. Mr. Moore holds a Bachelor of Science from Kent State University, lives in Atlanta, GA, has 4 children (all girls), and enjoys playing golf and boating in his free time.

Mr. Moore can be contacted at 770-633-0055 or thomas.moore@zebra.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.