Editorial Board   Guest Author

Ms. Hembree

Allie Hembree

Public Relations Manager, International SPA Association

Allie Hembree is the public relations manager at the International SPA Association (ISPA), working with global media outlets as she promotes the visions and messages of the spa industry. She is a frequent contributor to Pulse magazine, which is the official trade publication of ISPA. Since 1991, the International SPA Association has been recognized worldwide as the professional organization and voice of the spa industry, representing health and wellness facilities and providers in more than 70 countries. Members of ISPA encompass the entire arena of the spa experience, from resort/hotel, destination, mineral springs, medical, club, and day spas to service providers such as physicians, wellness instructors, nutritionists, massage therapists and product suppliers. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. To read digital Pulse and learn more about ISPA, visit experienceispa.com or email ispa@ispastaff.com. ISPA is offering readers a free gift. Visit experienceispa.com/gift to receive your special gift from ISPA. Ms. Hembree has a background is broadcast journalism and public relations and is currently pursuing her Master's of Business Administration from Midway College in Midway, Kentucky.

Ms. Hembree can be contacted at 859-425-5072 or allie.hembree@ispastaff.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.