Editorial Board   Guest Author

Ms. Hembree

Allie Hembree

Public Relations Manager, International SPA Association

Allie Hembree is the public relations manager at the International SPA Association (ISPA), working with global media outlets as she promotes the visions and messages of the spa industry. She is a frequent contributor to Pulse magazine, which is the official trade publication of ISPA. Since 1991, the International SPA Association has been recognized worldwide as the professional organization and voice of the spa industry, representing health and wellness facilities and providers in more than 70 countries. Members of ISPA encompass the entire arena of the spa experience, from resort/hotel, destination, mineral springs, medical, club, and day spas to service providers such as physicians, wellness instructors, nutritionists, massage therapists and product suppliers. ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. To read digital Pulse and learn more about ISPA, visit experienceispa.com or email ispa@ispastaff.com. ISPA is offering readers a free gift. Visit experienceispa.com/gift to receive your special gift from ISPA. Ms. Hembree has a background is broadcast journalism and public relations and is currently pursuing her Master's of Business Administration from Midway College in Midway, Kentucky.

Ms. Hembree can be contacted at 859-425-5072 or allie.hembree@ispastaff.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.