Editorial Board   Guest Author

Mr. Rodriguez

Antonio Rodriguez

Executive Chef, Westward Look Wyndham Grand Resort & Spa

Antonio Rodriguez has been an Executive Chef for more than 12 years and is currently the Executive Chef of Westward Look Wyndham Grand Resort & Spa since January 2013. He served as Executive Chef of Hotel Galvez and Spa in Galveston, Texas, from February 2011 to January 2013. In addition to his skill development from his many years in Sous Chef and Executive Sous Chef positions, his culinary training is supported through course and certification courses from the Culinary Institute of America and the American Culinary Federation. Westward Look Wyndham Grand Resort & Spa is an award-winning resort known for unparalleled cuisine - from GOLD overlooking the city to the casual Lookout Bar & Grille, from elegant wedding dinners to simple cowboy cookouts. GOLD offers a new and contemporary culinary adventure. The menu concept blends fresh and innovative contemporary American cuisine with a touch of desert-inspired flavor. The Lookout Bar & Grille is a more casual dining choice with a lighter menu, easygoing atmosphere and stunning views. The cuisine features comfort food with a contemporary twist. Since 2010, Westward Look Wyndham Grand Resort & Spa has been named an AAA Four Diamond Award® recipient each year, which honors the hotel for its commitment to excellence throughout the entire property, including GOLD restaurant, the resort's extensive array of amenities, guest services and its attention to detail.

Mr. Rodriguez can be contacted at 800-722-2500 or anrodriguez@wyndham.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.