Editorial Board   Guest Author

Mr. Allen

Edward Allen

Executive Chef, Foxwoods Resort Casino

Executive Chef Edward Allen joined Foxwoods Resort Casino in January of 2012, overseeing the entire culinary team, including a staff of more than 500. After honing his skills at some of the world's finest properties on the east coast, including The Walt Disney World Swan in Orlando and the Westin Resort on Hilton Head Island, Mr. Allen moved into the casino industry, working in the Mid West, Las Vegas and Colorado. Chef Eddie apprenticed and developed his passion for epicurean arts in the Pacific Northwest, infusing his love for the area and his Japanese heritage into his cooking style by uniting American and European influences with the simplistic nature of Asian cuisine.

Mr. Allen can be contacted at 800-369-9663 or eallen@foxwoods.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.