Editorial Board   Guest Author

Mr. Dawood-Farah

Majed Dawood-Farah

Food & Beverage Director, Hyatt Regency Atlanta

Majed Dawood-Farah is Food and Beverage Director of Hyatt Regency Atlanta. In his role, he oversees banqueting for the hotel's 180,000 square feet of meeting and event space, and direct in-room dining for its 1,260 guest rooms. Mr. Dawood-Farah also manages the innovative new restaurants, Sway and Twenty-Two Storys, as well as the hotel's 24-hour market. Mr. Dawood-Farah launched his Hyatt career as Director of Hyatt Regency Indianapolis. It was the first of several positions he held at the hotel, including Director of Banquet Operations, Director of Catering and Convention Services, and for five years, Food and Beverage Director. In 2010, he relocated to Florida to become Food and Beverage Director of Grand Hyatt Tampa Bay, where he managed an $18 million F&B operation that finished in the top 10 in customer service scores for all Hyatt hotels in 2011. Mr. Dawood-Farah earned a Bachelor of Science degree in Hospitality and Restaurant Administration from Missouri State University, as well as a Technical Diploma in Tourism/Culinary from the Ministry of Tourism in Damascus, Syria. Mr. Dawood-Farah is fluent in Arabic, French and English and holds a diploma in Mediterranean Cookery and French Cuisine. He lives in Atlanta with his wife, Carol, and their two daughters.

Mr. Dawood-Farah can be contacted at 404-577-1234 or majed.dawood-farah@hyatt.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.