Editorial Board   Guest Author

Mr. Dawood-Farah

Majed Dawood-Farah

Food & Beverage Director, Hyatt Regency Atlanta

Majed Dawood-Farah is Food and Beverage Director of Hyatt Regency Atlanta. In his role, he oversees banqueting for the hotel's 180,000 square feet of meeting and event space, and direct in-room dining for its 1,260 guest rooms. Mr. Dawood-Farah also manages the innovative new restaurants, Sway and Twenty-Two Storys, as well as the hotel's 24-hour market. Mr. Dawood-Farah launched his Hyatt career as Director of Hyatt Regency Indianapolis. It was the first of several positions he held at the hotel, including Director of Banquet Operations, Director of Catering and Convention Services, and for five years, Food and Beverage Director. In 2010, he relocated to Florida to become Food and Beverage Director of Grand Hyatt Tampa Bay, where he managed an $18 million F&B operation that finished in the top 10 in customer service scores for all Hyatt hotels in 2011. Mr. Dawood-Farah earned a Bachelor of Science degree in Hospitality and Restaurant Administration from Missouri State University, as well as a Technical Diploma in Tourism/Culinary from the Ministry of Tourism in Damascus, Syria. Mr. Dawood-Farah is fluent in Arabic, French and English and holds a diploma in Mediterranean Cookery and French Cuisine. He lives in Atlanta with his wife, Carol, and their two daughters.

Mr. Dawood-Farah can be contacted at 404-577-1234 or majed.dawood-farah@hyatt.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.