Editorial Board   Guest Author

Mr. Dawood-Farah

Majed Dawood-Farah

Food & Beverage Director, Hyatt Regency Atlanta

Majed Dawood-Farah is Food and Beverage Director of Hyatt Regency Atlanta. In his role, he oversees banqueting for the hotel's 180,000 square feet of meeting and event space, and direct in-room dining for its 1,260 guest rooms. Mr. Dawood-Farah also manages the innovative new restaurants, Sway and Twenty-Two Storys, as well as the hotel's 24-hour market. Mr. Dawood-Farah launched his Hyatt career as Director of Hyatt Regency Indianapolis. It was the first of several positions he held at the hotel, including Director of Banquet Operations, Director of Catering and Convention Services, and for five years, Food and Beverage Director. In 2010, he relocated to Florida to become Food and Beverage Director of Grand Hyatt Tampa Bay, where he managed an $18 million F&B operation that finished in the top 10 in customer service scores for all Hyatt hotels in 2011. Mr. Dawood-Farah earned a Bachelor of Science degree in Hospitality and Restaurant Administration from Missouri State University, as well as a Technical Diploma in Tourism/Culinary from the Ministry of Tourism in Damascus, Syria. Mr. Dawood-Farah is fluent in Arabic, French and English and holds a diploma in Mediterranean Cookery and French Cuisine. He lives in Atlanta with his wife, Carol, and their two daughters.

Mr. Dawood-Farah can be contacted at 404-577-1234 or majed.dawood-farah@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.