Editorial Board   Guest Author

Mr. Gourdie

Eric Gourdie

Strategic Revenue Director, Sceptre Hospitality Resources

With extensive revenue and channel management experience, Eric Gourdie, CRME joined the Sceptre team in December of 2002. He assists clients in evaluating the deployment of revenue management strategies and revenue analytics as well as maintaining rate integrity. His main focus is offering insight into increasing revenues through all available booking channels, as well as the full utilization of the Central Reservation System to optimize revenue and channel management. Prior to joining the team, Mr. Gourdie has worked in numerous hotel roles, such as General Manager for Marriott Courtyard and Fairfield Inn Brands in the Southeastern US, Revenue Management and Hotel Operations with Hilton Hotels in Denver, and Hotel Operations at the Walt Disney Resort in Orlando. This experience allows Mr. Gourdie to assist with the day-to-day revenue and distribution decisions needed to deliver growth. Mr. Gourdie's expertise in the various technical systems allows clients to streamline processes and gain optimal training in using those programs to their advantage. Mr. Gourdie is a graduate of the University of Central Florida in Orlando, Florida, and has won numerous management awards from both Marriott and Hilton.

Mr. Gourdie can be contacted at 303-220-2168 or egourdie@sceptrehospitality.com

Coming up in April 2019...

Guest Service: A Culture of YES

In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.