Editorial Board   Guest Author

Dr. Higbie

Jon Higbie

Chief Science Officer, Revenue Analytics, Inc.

Dr. Higbie is an accomplished author and speaker on the topic of pricing and Revenue Management. His concepts and thought leadership have been featured in industry publications such as The Journal of Revenue and Pricing Management, Cornell Hospitality Quarterly and Hotel Business Review, and he has spoken numerous times at the INFORMs Annual Meeting. Finally, Jon was co-recipient of the 2011 Franz Edelman Laurate for the paper, “Retail Price Optimization at InterContinental Hotels Group.”

Prior to joining Revenue Analytics, Jon served as Chief Scientist for JDA Software, Inc. He is dedicated to giving back to the analytics community and is active on the MIS Advisory Board of the Terry College of Business. In addition, Jon has served as a faculty member at the College of Management at Georgia Tech.

As the Chief Science Officer at Revenue Analytics, Jon Higbie, PhD oversees the company's science and innovation efforts, including solution design and technological innovation capabilities. In addition, Jon is responsible for delivering excellence in science and analytics as it relates to creating Revenue Analytics' intellectual property, which includes toolkits, best practices and pioneering products/service offerings. He is an instrumental force in helping Fortune 1000 companies drive organic revenue and profit by leveraging Big Data with advanced analytics to implement sophisticated pricing, forecasting and Revenue Management techniques.

Dr. Higbie is particularly known for his groundbreaking work in the hospitality and advertising industries. He has been recognized for his contributions to the science of group Revenue Management, real-time price management, and large-scale network management for companies such as the ABC Television Network, Ford Motor Company, The Coca-Cola Company, InterContinental Hotels Group, Marriott International and Delta Air Lines.


Dr. Higbie can be contacted at 770-661-1444 or jhigbie@revenueanalytics.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.