Editorial Board   Guest Author

Mr. Ruggiero

Anders Ruggiero

President, Clefs d'Or Denmark

Anders Ruggiero is 35 years of age, based and living in Copenhagen. He has been married for 7 years and just received the biggest present of his life with his first-born child on August 14. Mr. Ruggiero has worked at two of the largest hotel properties in Copenhagen. He started his career as a Concierge more than 7 years ago, at Scandic Copenhagen, part of the Scandinavian hotel chain Scandic. There he learned the Concierge profession from some of the best concierges in Copenhagen. Last year Mr. Ruggiero started at the Tivoli Hotel & Congress Center, a part of Arp-Hansen Hotel Group, the largest hotel group in Copenhagen. The Tivoli has 400 rooms and room for more than 4000 congress guests. The hotel opened in August 2010 and links to the world famous Tivoli Gardens. At Tivoli Hotel & Congress Center Mr. Ruggiero had the challenge of opening the Concierge Desk. He has been working as Hotel Concierge and Chef Concierge for more than 7 years. Mr. Ruggiero became a member of UICH Les Clefs d'Or and became an International member in 2008. Since January 2012 he has been the President of the Danish Section. With passion, humbleness and great dedication towards his profession, Mr. Ruggiero sees possibilities in everything, not challenges.

Mr. Ruggiero can be contacted at 45-4487-0000 or president@concierge.dk

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.