Editorial Board   Guest Author

Mr. Sockell

Jonathan Sockell

Product Marketing Manager, Medallia

Jonathan Sockell is Product Marketing Manager at Medallia, the global leader in SaaS Customer Experience Management (CEM) solutions. At Medallia, Mr. Sockell serves as the conduit between the business needs and challenges of Medallia's global client base and Medallia's CEM technology offering. Mr. Sockell manages the hospitality, retail, and automotive verticals, and works to uncover the latest consumer insights to guide technological development efforts to where the marketplace is headed, so Medallia's clients can continue to deliver world-class customer experiences by leveraging SaaS technology. Currently, Mr. Sockell leads a quarterly hospitality roundtable with Medallia's hospitality client base, where he presents on the latest customer experience trends and facilitates client discussion on how hotels can leverage technology to better engage with customers. Recent presentations have included best practices for taking action on social media, engaging hotel guests on mobile through in-the-moment feedback, and strategies to increase guest feedback response rates by using text analytics to reduce survey questionnaires. Prior to joining Medallia, Mr. Sockell held marketing and data analysis roles at Asurion and Tapjoy to drive new product development. Previous to that, Mr. Sockell held research and sales positions at Fisher Investments and at Bloomberg. He also co-founded ForwardPro Partners to create hyper-targeted marketing campaigns for high-net-worth investment firms to increase lead flow and assets under management. Mr. Sockell has a BA in Economics from Washington University in St. Louis, and an MBA from Vanderbilt University.

Mr. Sockell can be contacted at 650-321-3000 or jonathan@medallia.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.