Editorial Board   Guest Author

Ms. Mechoso Safer

Mariana Mechoso Safer

Senior Vice President, Marketing, HeBS Digital

Mariana Mechoso Safer, Senior Vice President, Marketing at HeBS Digital oversees all advertising, marketing and public relations. Ms. Safer's effective messaging along with a clear understanding of hoteliers' business needs has translated into many successful campaigns resulting in new business for the hotel digital marketing firm. Ms. Safer also opened and heads the HeBS Digital Las Vegas office, leading the team in the development and implementation of digital marketing strategies for HeBS Digital's accounts on the West Coast. Under her guidance, the team has tripled in four years and continues to grow. Ms. Safer frequently conducts industry research and publishes articles in major travel and hospitality publications. She is also a guest speaker and presenter at industry events and conferences, including EyeforTravel's Online Marketing Strategies for Travel. Ms. Safer's professional experience includes over ten years of work in the global travel and tourism industry. She has held travel management and group travel management positions in the United States, England, and Australia in leading hospitality and tourism companies, including STA Travel and world-renowned attractions such as the Westminster Abbey in London. Ms. Safer holds an M.S. degree in Travel and Tourism Management from New York University's Tisch Center for Hospitality, Tourism, and Sports Management and graduated with a B.A. in Anthropology from UCLA.

Ms. Mechoso Safer can be contacted at 702-463-1857 or mariana@hebsdigital.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.