Editorial Board   Guest Author

Mr. Edwards

Jeff Edwards

Head of Global Hotel Business, Amadeus

Jeff Edwards is a hotel industry veteran whose experience spans the hotelier, hotel distribution and hotel IT sectors. His role at Amadeus focuses on expanding the fast-growing hotel IT and distribution division, and his background is ideally suited for the job: Mr. Edwards's experiences give him a unique insight into both the hotel world and the customer world, having worked for a major global hotel chain and as an industry consultant. Before joining Amadeus as Head of Global Hotel Business, in February 2012, Mr. Edwards was CIO and Executive Vice President of the Wyndham Hotel Group for more than 5 years. Mr. Edwards was responsible for the Information Technology organization (Central Systems, Property Based Systems and Corporate Systems) as well as all reservation distribution channels; including reservation platforms, property based systems, enterprise-wide data warehouse, brand websites, global distribution systems and third party reservation providers. Before joining Wyndham, Mr. Edwards was CEO of Open Table, the online restaurant reservation website. Over 20,000 restaurants use the management software designed by Open Table to manage reservations, tables, guests and marketing activities. Mr. Edwards previously spent more than five years as president and CEO of Micros Systems, the global provider of enterprise applications for the hospitality and retail industries. Micros provides property management systems, central reservation and customer information solutions to more than 26,000 hotels. Mr. Edwards began his career as a hotel industry consultant, running his own hotel and hospitality consulting business - Edwards Consulting. The firm provided consultancy services to CEOs of travel services and hotel companies, where his clients included Travelport, TravelCLICK and SoftHotel. With a strong background in corporate business strategy, CRS, PMS and corporate systems, and sales and distribution networks, Mr. Edwards is an expert on hotel IT and distribution systems, with a strong understanding of what travel buyers need and look for.

Mr. Edwards can be contacted at 34915821227 or jeff.edwards@amadeus.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.