Editorial Board   Guest Author

Mr. Saeed

Nabeel H. Saeed

Product Manager, VSI Healthcare Inc.

Nabeel Saeed, is a Product Marketing Manager at Vertical Systems, Inc., a Silicon Valley-based technology company that provides sophisticated solutions for the hospitality industry through a wide range of smart lobby solutions, mobile applications, and in-room products. With a background in statistical analysis of markets, product and graphic design, marketing, and art direction, Mr.Saeed has creatively blended his diverse interests to drive innovative user experiences in emerging markets. He helped design, develop, market, and sell workflow technologies that are revolutionizing the hospitality and healthcare industry. Mr.Saeed earned an undergraduate degree in Economics, with a focus on econometrics and stochastic modeling, at the University of California - San Diego. He also conducted market research at San Diego's World Trade center and at a Bay Area think-tank.

Mr. Saeed can be contacted at 408-752-8100 x112 or nsaeed@ver-sys.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.