Editorial Board   Guest Author

Ms. Johnson

Casi Johnson

Vice President Operations, M3 Accounting & Analytics

Casi Johnson is Vice President of Operations for M3 Accounting + Analytics, a leader in hotel-specific accounting software, operations reporting, business intelligence and analytics, processing more than $8 billion in financial transactions for more than 3,000 properties. Ms.Johnson has worked in the hotel industry since 1995 and for M3 since 2000, focusing on the technology side of the business for the past 14 years. A graduate of the University of Tennessee with a Bachelor of Science degree in Hotel and Restaurant Administration, Casi has worked in a variety of roles in the industry, including General Manager. In 2000, she joined M3 as Director of Training, and then was promoted to Support Manager in 2005 and to Vice President of Operations in 2007. In 2009, Ms.Johnson opened M3's Tampa, Florida training center, where she continues to expand the service department for new products and training. Her goals are to achieve service excellence, while maintaining efficiency to keep costs low for customers. Ms.Johnson earned her Master of Business Administration at the University of South Florida in 2012 and is a member of the International Customer Service Association. She also serves as adjunct professor at the University of South Florida teaching Managerial Finance and Accounting for the Hospitality Industry.

Ms. Johnson can be contacted at 850-217-2927 or casi@m3as.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.