Editorial Board   Guest Author

Ms. Johnson

Casi Johnson

Vice President Operations, M3 Accounting & Analytics

Casi Johnson is Vice President of Operations for M3 Accounting + Analytics, a leader in hotel-specific accounting software, operations reporting, business intelligence and analytics, processing more than $8 billion in financial transactions for more than 3,000 properties. Ms.Johnson has worked in the hotel industry since 1995 and for M3 since 2000, focusing on the technology side of the business for the past 14 years. A graduate of the University of Tennessee with a Bachelor of Science degree in Hotel and Restaurant Administration, Casi has worked in a variety of roles in the industry, including General Manager. In 2000, she joined M3 as Director of Training, and then was promoted to Support Manager in 2005 and to Vice President of Operations in 2007. In 2009, Ms.Johnson opened M3's Tampa, Florida training center, where she continues to expand the service department for new products and training. Her goals are to achieve service excellence, while maintaining efficiency to keep costs low for customers. Ms.Johnson earned her Master of Business Administration at the University of South Florida in 2012 and is a member of the International Customer Service Association. She also serves as adjunct professor at the University of South Florida teaching Managerial Finance and Accounting for the Hospitality Industry.

Ms. Johnson can be contacted at 850-217-2927 or casi@m3as.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.