Editorial Board   Guest Author

Mr. Palleschi

Rob Palleschi

Global Head, Hilton Hotels & Resorts

Rob Palleschi has more than 25 years of hospitality experience and today leads the most recognized brand in the hospitality industry as global head, Hilton Hotels & Resorts. He oversees all aspects of Hilton Worldwide's flagship brand and leads a portfolio of more than 550 hotels and resorts across six continents. Mr. Palleschi's most recent appointment was global head, DoubleTree by Hilton where he was responsible for the strategic direction and vision of a fast-growing collection of upscale, full-service hotels and resorts. Also during his tenure with Hilton Worldwide, Mr. Palleschi served as vice president of product development and guest experience for Hilton Hotels & Resorts and vice president of brand performance for DoubleTree by Hilton. In these roles, Mr. Palleschi was one of the chief strategists for the development, implementation and enforcement of brand standards, owner relations and the quality assurance process for some of the most well-known, full-service hotels and resorts around the globe. Mr. Palleschi's experience within the hospitality industry also includes hotel operations and property management. In addition to his tenure at Hilton Worldwide, he worked for full-service hotel brands Sheraton, Hyatt, and Radisson hotels in a variety of markets from Dallas and Charlotte to Memphis and the San Francisco Bay Area. A native of Connecticut, Mr. Palleschi earned a Bachelor's Degree in Hospitality Management from Johnson & Wales University. A sports fan who is loyal to the New York Yankees and New York Giants, Palleschi is also an active advocate for animal rescues. He lives in Northern Virginia with his wife, Terri and enjoys spending time with his two daughters - Kristina and Lauren and their two dogs adopted from shelters and non-profit organizations.

Mr. Palleschi can be contacted at 888-370-0980 or rob.palleschi@hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.