Editorial Board   Guest Author

Mr. Panto

Darren Panto

Business Development Director, iRiS Software Systems

Darren Panto, Business Development Director for iRiS Software Systems is responsible for establishing and building long term relationships with the major hotel and cruise-line groups as well as hotel brands. Through key industry partnerships Darren has built the utilization of mobile concierge systems within the hotel environment and has formed essential connectivity partnerships to enhance operation efficiencies for hoteliers. A people person, Mr. Panto's philosophy is one of working with customers as partners. He started his career in the industry studying a business degree with tourism (BA Hons), focusing on tourism law. Following a spell as a professional cricketer with Sussex CCC (UK), Mr. Panto took some time to travel and experience cultures worldwide, before spending summers in France and Spain working as an overseas holiday representative. Mr. Panto started working in the tour operator industry 25 years ago working for Intasun and Longwood holidays. He started at the bottom and worked his way up, continuing his career at Peltours as Sales & Marketing Director on the Executive Board. He held the Sales Director position at Mosaic Holidays for two years, and prior to joining iRiS Software Systems he worked as an independent consultant. His work has covered all aspects of the business including customer care, brochure development, website production, marketing, contracting, public relations, sales and product development. Mr. Panto has exceptional knowledge of working with Israel, Egypt, Jordan, UAE, South Africa, Canary Islands, France, Spain, USA, New Zealand, Turkey, Sri Lanka and Morocco

Please visit http://www.iris.net for more information.

Mr. Panto can be contacted at 4402070999242 or darren@iris.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.