Editorial Board   Guest Author

Mr. Basler

Shawn Basler

Principal, Perkins Eastman

Shawn Basler AIA is a Principal at Perkins Eastman and a leader in the design of internationally recognized architectural and planning projects. With more than 17 years of experience, Mr. Basler's work has ranged from hotels and resorts, office buildings, and residential development to industrial and commercial planning and development projects. Mr. Basler frequently leads projects from initial concept, planning, and programming through technical design, offering comprehensive professional design services throughout. He has taken on this leadership role in the firm for numerous projects located throughout North America, Europe, Asia, and the Middle East. Prior to joining Perkins Eastman, Mr. Basler was a founding member of Basler Mosa Design Group. Before that, he was an Associate at Brennan Beer Gorman Architects in New York City. He is a registered architect licensed in the States of New York, New Jersey, and Missouri. He is certified by the National Council of Architectural Registration Boards (NCARB). He also holds membership with the New York chapter of the American Institute of Architects (AIA) and the American Planning Association (APA).

Mr. Basler can be contacted at 212-353-7200 or s.basler@perkinseastman.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.