Editorial Board   Guest Author

Mr. Basler

Shawn Basler

Principal, Perkins Eastman

Shawn Basler AIA is a Principal at Perkins Eastman and a leader in the design of internationally recognized architectural and planning projects. With more than 17 years of experience, Mr. Basler's work has ranged from hotels and resorts, office buildings, and residential development to industrial and commercial planning and development projects. Mr. Basler frequently leads projects from initial concept, planning, and programming through technical design, offering comprehensive professional design services throughout. He has taken on this leadership role in the firm for numerous projects located throughout North America, Europe, Asia, and the Middle East. Prior to joining Perkins Eastman, Mr. Basler was a founding member of Basler Mosa Design Group. Before that, he was an Associate at Brennan Beer Gorman Architects in New York City. He is a registered architect licensed in the States of New York, New Jersey, and Missouri. He is certified by the National Council of Architectural Registration Boards (NCARB). He also holds membership with the New York chapter of the American Institute of Architects (AIA) and the American Planning Association (APA).

Mr. Basler can be contacted at 212-353-7200 or s.basler@perkinseastman.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.