Editorial Board   Guest Author

Mr. Basler

Shawn Basler

Principal, Perkins Eastman

Shawn Basler AIA is a Principal at Perkins Eastman and a leader in the design of internationally recognized architectural and planning projects. With more than 17 years of experience, Mr. Basler's work has ranged from hotels and resorts, office buildings, and residential development to industrial and commercial planning and development projects. Mr. Basler frequently leads projects from initial concept, planning, and programming through technical design, offering comprehensive professional design services throughout. He has taken on this leadership role in the firm for numerous projects located throughout North America, Europe, Asia, and the Middle East. Prior to joining Perkins Eastman, Mr. Basler was a founding member of Basler Mosa Design Group. Before that, he was an Associate at Brennan Beer Gorman Architects in New York City. He is a registered architect licensed in the States of New York, New Jersey, and Missouri. He is certified by the National Council of Architectural Registration Boards (NCARB). He also holds membership with the New York chapter of the American Institute of Architects (AIA) and the American Planning Association (APA).

Mr. Basler can be contacted at 212-353-7200 or s.basler@perkinseastman.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.