Editorial Board   

Mr. Young

Alan Young

SVP Marketing and Strategic Partnerships, TrustYou

Alan Young began his hospitality/travel technology focused career 25 years ago when he began working in an operational capacity with Four Seasons Hotels based in Toronto, Ontario. During this time his interest in the technology aspect of the hospitality industry intensified and he began to work towards moving from operations into the tech side of the business. Mr. Young has held executive level positions with Newtrade Technologies (Expedia), Hotel Information Systems (Softbrands), Hotel Booking Solutions and IBS Software focused on marketing and selling software applications to the global hospitality industry. Most recently, Mr. Young held the position of Vice President, Field Marketing at Infor where he was instrumental in driving pipeline for the worlds 3rd largest ERP company. Mr. Young is past Chair of The Board of Directors of The OpenTravel Alliance, a global hospitality/travel industry technology standards association. Alan has also been very involved with other industry associations most notably AHLA, HEDNA and HTNG. Alan has been a guest speaker at World Travel Mart, HITEC, HEDNA, The HOT Conference and a number of other industry events.

Mr. Young can be contacted at 214-377-1102 or alan.young@trustyou.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.