Editorial Board   Guest Author

Mr. Fawell

Richard Fawell

Design & Managing Principal, VOA Associates Incorporated

Rick Fawell, AIA, NCARB, IIDA, is currently Design and Managing Principal of the two VOA offices in China and has been designing and planning Hotel, Resort and Residential projects over the past 35 years across the United States and currently in China and Southeast Asia. Mr. Fawell has studied, worked and lived in Paris, France and Helsinki, Finland as well as Boston and Chicago in the United States and since 2009 has resided in Beijing. The Beijing and Shanghai offices of VOA are responsible not only for the hospitality work in China but also currently in South Korea, Vietnam and Cambodia. VOA is also in the midst of large resort master-planning projects throughout Asia. Mr. Fawell has been with VOA as a Principal for the past 19 years, the past seven years predominantly in Asia. VOA is currently in various stages of design and construction on new luxury hotels, residential projects, and resorts throughout China and the rest of Asia.

Mr. Fawell can be contacted at 312-453-7554 or rfawell@voa.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.