Editorial Board   Guest Author

Ms. Axner

Tiffany Axner

Interior Design, 5G Studio Collaborative

Tiffany Axner has been affiliated with the interior design community for over 7 years while working with a variety of commercial, residential, and hospitality design clientele. Her experience spans from high-end residential projects, multiphase commercial renovations due to ADA compliance's, to the re-design and preservation of a historical landmark. Ms. Axner is responsible for working directly with all personal and professional clients, creating functional designs and developing solutions to meet a diversity of needs. As a previous partner of her own firm, Ms. Axner provides a thorough understanding of the owners' needs while maintaining schedule, budgets, contractor, and consultant expectations. Ms. Axner has a passion for creating relaxed, on-trend, modern spaces that are truly spectacular. Using the combination of classic design components in contrast with the newest products and technology, Tiffany produces innovative interiors that have a timeless quality.

Ms. Axner can be contacted at 214566625 or tiffany@5gstudio.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.