Editorial Board   Guest Author

Ms. Axner

Tiffany Axner

Interior Design, 5G Studio Collaborative

Tiffany Axner has been affiliated with the interior design community for over 7 years while working with a variety of commercial, residential, and hospitality design clientele. Her experience spans from high-end residential projects, multiphase commercial renovations due to ADA compliance's, to the re-design and preservation of a historical landmark. Ms. Axner is responsible for working directly with all personal and professional clients, creating functional designs and developing solutions to meet a diversity of needs. As a previous partner of her own firm, Ms. Axner provides a thorough understanding of the owners' needs while maintaining schedule, budgets, contractor, and consultant expectations. Ms. Axner has a passion for creating relaxed, on-trend, modern spaces that are truly spectacular. Using the combination of classic design components in contrast with the newest products and technology, Tiffany produces innovative interiors that have a timeless quality.

Ms. Axner can be contacted at 214566625 or tiffany@5gstudio.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.