Editorial Board   Guest Author

Ms. Daryadel

Madeline Daryadel

Founder/Director, Wedding QuickQuote

Madeline Daryadel is Founder/Director of Wedding QuickQuote with primary responsibility for Sales and Member Satisfaction. Ms. Daryadel has more than 25 years experience in hospitality sales, specializing in group business, and social markets. She began her career at the Diplomat Hotel in Hollywood, FL., moved to Israel where she assisted the Schiff Hotel Chain in the computerization of their accounting and sales systems. Returning to the USA she held several managerial positions at the Bonaventure Resort including Director of Social Catering and Associated Director of Sales. Answering the call of the Caribbean, she was the Director of Sales and Conference Services at Frenchman's Reef and upon returning to the states became the Director of Group Sales at the Crowne Plaza Miami. In 1997, she recognized the unlimited potential of the Internet, and partnered with Gilda Steiger. They founded MADSearch, one of the first search engines for the hotel industry, distributed MADNews weekly and e-mail advertising to over 50,000 industry professionals. In 2005, they joined with Charles Deyo, President of Cendyn to form MAD-Marketing. Madeline's hospitality experience along with her Internet marketing background inspired the creation of Wedding QuickQuote, an instant answer RFP for the wedding, and social event markets. A graduate of the University of Toledo, Madeline resides in South Florida and is an avid reader, plays a bit of golf and hand builds pottery.

Ms. Daryadel can be contacted at 561-314-3252 or Madeline@MAD-Marketing.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.