Editorial Board   Guest Author

Ms. Daryadel

Madeline Daryadel

Founder/Director, Wedding QuickQuote

Madeline Daryadel is Founder/Director of Wedding QuickQuote with primary responsibility for Sales and Member Satisfaction. Ms. Daryadel has more than 25 years experience in hospitality sales, specializing in group business, and social markets. She began her career at the Diplomat Hotel in Hollywood, FL., moved to Israel where she assisted the Schiff Hotel Chain in the computerization of their accounting and sales systems. Returning to the USA she held several managerial positions at the Bonaventure Resort including Director of Social Catering and Associated Director of Sales. Answering the call of the Caribbean, she was the Director of Sales and Conference Services at Frenchman's Reef and upon returning to the states became the Director of Group Sales at the Crowne Plaza Miami. In 1997, she recognized the unlimited potential of the Internet, and partnered with Gilda Steiger. They founded MADSearch, one of the first search engines for the hotel industry, distributed MADNews weekly and e-mail advertising to over 50,000 industry professionals. In 2005, they joined with Charles Deyo, President of Cendyn to form MAD-Marketing. Madeline's hospitality experience along with her Internet marketing background inspired the creation of Wedding QuickQuote, an instant answer RFP for the wedding, and social event markets. A graduate of the University of Toledo, Madeline resides in South Florida and is an avid reader, plays a bit of golf and hand builds pottery.

Ms. Daryadel can be contacted at 561-314-3252 or Madeline@MAD-Marketing.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.