Editorial Board   Guest Author

Mr. Holtzman

Richard Holtzman

Vice President & Managing Director, Montage Kapalua Bay

A seasoned hospitality executive with more than 30 years of experience, Richard “Dick” Holtzman oversees management of all operations for Montage Kapalua Bay. Mr. Holtzman joined the Montage Hotels & Resorts family following his most recent position as senior vice president of Pyramid Hotel Group, where he managed the company's resort portfolio since 2011. Prior to his role at Pyramid, he spent seven years as the President of Kukui'ula Development Company, LLC, (a joint venture of Honolulu based Alexander and Baldwin and Scottsdale based DMB Associates) a 1,000-acre luxury resort and residential community in Poipu on the South Shore of Kauai, Hawaii. Mr. Holtzman's experience also includes roles as president of Grand Bay Hotels and Resorts, which evolved from Carefree Resorts as the luxury division of Wyndham International. He also held management positions at several Westin Hotels including The Arizona Biltmore, The Plaza, The Westin Detroit, and The Westin Peachtree Plaza. Mr. Holtzman is a graduate of Cornell University's School of Hospitality Administration. He and his wife Sheila are the proud parents of three grown children. They have recently relocated from Scottsdale, AZ and are thrilled to be back to Hawaii.

Mr. Holtzman can be contacted at 808-662-6600 or dholtzman@montagehotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.