Editorial Board   Guest Author

Ms. Latkovic

Tracey Anne Latkovic

Corporate Vice President / Sales, Canyon Ranch

Tracey Anne Latkovic's twenty years of revenue development experience encompass disciplines ranging from luxury resorts and destination spas to golf and real estate. As the corporate vice president of sales for Canyon Ranch, she oversees resort, hotel and SpaClub teams to expand markets and increase revenue for the brand. Ms. Latkovic has served over four years as the vice president of sales & marketing for Miraval Holding where she led revenue generation efforts corporate wide for both resort and real estate development for the iconic destination spa brand. Additionally, Ms. Latkovic worked as the vice president of sales, marketing and revenue development for PGA National, director of sales & marketing with the St. Regis brand and spent over 10 years prior as a director of sales for KSL Resort Group's La Quinta Resort & Club and the legendary Wigwam Resort where she was recognized as one of the Top Ten Women in Business & Industry by Today's Arizona Woman Success Magazine. Ms. Latkovic holds a Bachelor of Science degree in Aeronautical Engineering from Embry-Riddle Aeronautical University and lives in Tucson, Arizona.

Ms. Latkovic can be contacted at 800-975-8880 x4208 or tlatkovic@canyonranch.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.