Editorial Board   Guest Author

Ms. Buckley

Shruti Buckley

Vice President & Global Brand Manager, Fairfield Inn & Suites, Marriott International, Inc.

Shruti Buckley joined Marriott International, Inc. in 2008 as vice president and global brand manager of the Fairfield Inn & Suites brand. She has accountability for global brand strategy, brand positioning and integrity, and the guest experience for more than 700 hotels worldwide. Ms, Buckley has more than 15 years of experience in brand and business management, marketing, and strategy development across a variety of categories, including luxury cosmetics, apparel, food and toys. Prior to joining Marriott, she worked for National Geographic, leading all global marketing, public relations, product branding and international retail development efforts for the organization's Licensing division. Prior to National Geographic, Shruti held product development and brand management leadership roles at Estee Lauder, Unilever and Nestle. She also brings international experience and perspective, having lived and worked in Switzerland and Japan. Ms, Buckley is a graduate of the University of California, Berkeley, and holds a Bachelor of Science degree in Business Administration with a minor in South East Asian Studies. Ms, Buckley and her family live in Bethesda, Maryland.

Ms. Buckley can be contacted at 301-380-7770 or ffiheadquarters@marriott.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.