Editorial Board   Guest Author

Mr. Westman

Stephen Westman

General Manager, The OUT Hotel, NYC

Stephen Westman has fourteen years of professional experience starting in advertising with Starcom Worldwide (a division of Leo Burnett) and later Eightball Media. After a brief stint in advertising, Westman transitioned into the hospitality industry, beginning with W Hotels. Stephen was later part of the opening team that launched the very first “urban” Hard Rock Hotel and was integral in developing the service standards and procedures as well as leading all activations related to the marketing and public relations initiatives for the launch of the Chicago project. In 2005, Mr. Westman left Hard Rock Hotel Chicago to open his first bar, The Lakeview Broadcasting Co. One year later, Mr. Westman expanded his Lakeview presence by opening the boutique The Lakeview Manufacturing Co., later rebranded as Clandestine Industries Landmark, named after and in partnership with hometown hero and Fallout Boy bassist, Pete Wentz', thriving clothing line. In 2008 Mr. Westman and Mr. Wentz (along with Pete's management company, Crush Music Management: Train, Gym Class Heroes, Fall Out Boy, Courtney Love, etc.) joined forces yet again to create and expand a nightlife empire. Mr. Westman became the managing partner of Angels & Kings, a celebrity-driven “dive bar” concept situated in New York City. Since the flagship opening in 2008, Mr. Westman has completed a comprehensive brand overhaul and has expanded the brand by procuring deals in Chicago and Los Angeles as well as a franchise deal in Barcelona, Spain in partnership with Sol Melia Hotels & Resorts. During this entrepreneurial stage, Mr. Westman established himself as a major player in the Chicago hospitality scene. His projects have received multiple accolades including “Best New (bar) Concept” by the Chicago Tribune's Red Eye edition. Stephen has also been featured in numerous local, regional and national media outlets including MTV News, Fast Company Magazine, PerezHilton.com, Crain's Chicago Business, NBC's “First Look” and On-Air with Ryan Seacrest to name just a few. Mr. Westman re-joined Hard Rock Hotel Chicago in 2010 as Operations Analyst, working directly with hotel ownership to identify, recruit and develop a team and operation that was a representation of the core values championed by owner, Charles Becker, and Executive Vice President of Becker Ventures, Carrie Becker Meghie. In 2011, Westman was named Hotel Manager for Hard Rock Hotel Chicago and subsequently took a more hands-on role with all facets of the business. That same year, Mr. Westman was invited to be become a partner in Becker Entertainment - a new division of the Becker empire. Most recently Westman was recruited by NYC developers/hoteliers Ian Reisner & Mati Weiderpass to become the General Manager of THE OUT NYC. As General Manager, Mr. Westman will again work alongside ownership to re-position the resort while maximizing the potential of the asset and team. Mr. Westman graduated from DePauw University with a major in Communication Arts & Sciences. He is a proud supporter of the Jackson Chance Foundation (www.jacksonchance.org) and a die-hard Chicago Cubs fan. Mr. Westman currently resides in New York City.

Mr. Westman can be contacted at 212-947-2999 or Stephenw@theoutNYC.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.