Editorial Board   Guest Author

Mr. Militi

Mike Militi

Division Manager, Wine Guardian

Michael Militi is the division manager for Wine Guardian, an Air Innovations company. Wine Guardian is a world leader in environmental control systems as it relates to wine cellars. From small residential cellars to commercial cellars to large wine storage facilities, Wine Guardian has the solution to meet your collection's unique requirements in temperature and humidity. Mr. Militi has 20 years of experience in heating, ventilation and air-conditioning project management, sales and applications engineering. He joined Air Innovations in 2001, and is responsible for the Wine Guardian wine cooling systems and Cleanroom Systems divisions, including the AdvancAir and HEPAir businesses. Previously, Mr. Militi worked as a sales engineer for a package testing and reliability equipment company and an industrial blower manufacturer. He began his career at Cleanroom Technology and continued developing turnkey clean-room solutions for an international client base when that company was purchased by Clestra. Mr. Militi has a bachelor's degree in mechanical engineering from the Rochester Institute of Technology.

Mr. Militi can be contacted at 315-452-7400 or mmiliti@airinnovations.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.