Editorial Board   Guest Author

Mr. Militi

Mike Militi

Division Manager, Wine Guardian

Michael Militi is the division manager for Wine Guardian, an Air Innovations company. Wine Guardian is a world leader in environmental control systems as it relates to wine cellars. From small residential cellars to commercial cellars to large wine storage facilities, Wine Guardian has the solution to meet your collection's unique requirements in temperature and humidity. Mr. Militi has 20 years of experience in heating, ventilation and air-conditioning project management, sales and applications engineering. He joined Air Innovations in 2001, and is responsible for the Wine Guardian wine cooling systems and Cleanroom Systems divisions, including the AdvancAir and HEPAir businesses. Previously, Mr. Militi worked as a sales engineer for a package testing and reliability equipment company and an industrial blower manufacturer. He began his career at Cleanroom Technology and continued developing turnkey clean-room solutions for an international client base when that company was purchased by Clestra. Mr. Militi has a bachelor's degree in mechanical engineering from the Rochester Institute of Technology.

Mr. Militi can be contacted at 315-452-7400 or mmiliti@airinnovations.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.