The Top 10 Places to Advertise Your Virtual Tour
By Douglas Aurand President, Douglas Aurand & Associates | January 27, 2012
I was having lunch by myself in Santa Fe, NM. When I eat alone I like to have something to read, so I was thumbing through the Official Santa Fe Visitors Guide.
The expensive full, half and quarter page hotel ads all had a website listed. Just listed. No reason to visit the site, just the address for the homepage. The websites in the ads were all the same.
I knew that at least 3 of the hotels had Virtual Tours because I produced 2 of them. Those 3 hotels listed the website just like telephone numbers or street addresses. They were there, but there was no incentive or encouragement to use it. The hotels weren't telling potential vacationers they could take a tour of the property if they visited the website.
Simply changing the text from "www.OurHotelWebsite.com" to "Take a Virtual Tour at www.OurHotelWebsite.com" would make those 3 hotel ads stand out from the 50 other hotel ads in the Visitors Guide. "Take a Virtual Tour at www.OurHotelWebsite.com" would give the potential Guests one more reason to visit those 3 hotel websites that none of the other luxury hotels in Santa Fe were giving; the potential Guests could see the hotel in 360^0 images.
And it doesn't cost a penny more than the ad did in the first place!
Hotel managers and sales directors seem to forget that while they see their beautiful hotel or resort everyday, the rest of the world doesn't. The idea eludes them that before vacationers make reservations at an expensive resort, they want to see the property. And there's a "disconnect" between the website and their other advertising and marketing tools.