HOTEL BUSINESS REVIEW

May FOCUS: Eco-Friendly Practices

 
May, 2016

Eco-Friendly Practices: Doing Well by Doing Good

The hotel community continues to embrace sustainable development as a means not only to protect our environment, but also to optimize efficiency, realize cost savings, enhance guest satisfaction, improve employee morale, and manage investor expectations. Despite the lack of universally accepted metrics, the leading chains have incorporated eco-friendly policies, procedures, programs and training into their operations - both internally and externally - and their successes have been impactful and dramatic. In addition to more standard implementations such as LED lighting, waste recycling, reusing guest linens, and low-flow water regulators, some hotels have adopted more far-reaching solutions - commitment to the use of renewable energy; use of eco-labeled products; reduction of paper usage; purchasing of locally sourced and seasonal produce; ongoing measurement of carbon emissions; monitoring and analyzing energy consumption, the selection of suppliers and sub-contractors based on their own commitment to protect the environment; and compliance with all international environmental design standards. Remarkably, this comprehensive approach has resulted in enormous savings for some hotel operations. One major chain is projecting that it will realize US$1 billion in savings across the company's portfolio in less than 10 years. In addition, sustainability has become an important factor for guests when choosing a hotel. They want to know that a hotel has made a commitment to sustainable practices, and they expect honest and transparent communication about what steps a hotel is taking to produce a smaller carbon footprint. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.

This month's feature articles...

Gaynor Reid

Do you change your bath towels and bed linen every day at home? Most people don't. Today, it has also become normal for guests to reuse them for two to three days when staying at a hotel. More than half of guests are in favour of reusing their towels, especially if some of the money saved in doing so is reinvested in planting trees for the benefit of the local community. This is according to a survey carried out by AccorHotels aimed at measuring changes in guest habits, current awareness of sustainability issues and their expectations of hotels in terms of sustainable development. READ MORE

Andrea Pinabell

Every day, each of us make what seem like routine decisions that actually have a profound impact on our planet. Among these decisions are our choices in food and beverages - specifically seafood - which have much farther reaching implications than one might imagine. The kinds of seafood we select affect the health and diversification of rivers and oceans as well as the economic well-being of fishermen and their families, especially in remote resort areas, creating a ripple effect on our human health, river, reef and ocean ecosystems, our communities, our local economies and our business. READ MORE

Patricia  Griffin

I attended the “Re-Think Waste” Massachusetts recycling meeting, and was absolutely blown away by a session on textile recycling. I'm sharing with you what I learned, and hope you too will consider making textile recycling as important as we all make paper, aluminum, plastic and glass recycling. Fleece, flannel, corduroy, cotton, nylon, denim, wool and linen. What can you do with these fibers when you're finished wearing them, sleeping on them or draping them over your windows? One way to benefit both your community and the environment is to donate used textiles to charitable organizations. Most recovered household textiles end up at these organizations. READ MORE

Michael Matulick

We all accept that the manufacture and transport of any products to customers generates carbon and other greenhouse gases which is then released into the atmosphere - this, in turn, has most agreeing that it is the root cause for global warming and severe weather patterns. To reduce, and in some cases eliminate, our negative environmental impact as a business we decided to offset our greenhouse gas emissions (i.e. our carbon footprint) by financially supporting various carbon reduction projects around the world through purchasing carbon offsets. Business has a fundamental duty and obligation to act in a way that reduces its environmental impact. READ MORE

Nicki Noble Bean

The Nonantum Resort is located right on the water in Kennebunkport, Maine - just a half mile from Dock Square, and an easy scenic stroll or bike ride up Ocean Avenue to Walker's Point, summer home of the Bushes. Situated on the Kennebunk River, with the breakwater and the ocean within view, the resort has its own lighthouse and an array of classic Adirondack chairs set out on its spacious back lawn - making it an idyllic coastal retreat. Built in 1883 by a local sea captain, and opened on July 4, 1884, the Nonantum kicks off its 132nd season of operation READ MORE

Faith Taylor

Good business is about seeking out opportunities to create value. As our social, economic and environmental landscapes continue to change, we need approaches to adapt and evolve our business practices in order to manage risk and create market value in new ways. Increasingly, consumers are looking for companies that are socially responsible, and ones which understand that there is a need to give back to their communities. In addition, there is an increase in the focus and attention to sustainable operating practices from investors, guests, partners, and employees. People are looking to do business with companies that understand their global footprint READ MORE

Lawrence Adams

Major hotel companies realize the enormous benefits that come with environmental and socially sustainable practices. In addition to increasing profits from energy and water conservation, hotels are boosting profits due to an expanding segment of environmentally-concerned travelers and corporations, who make lodging choices based on hotels' green credentials. As they embrace environmental and social sustainability, many of the major hotel companies have mission statements expounding on their environmental stewardship. In this article, we will look at five major hospitality companies and their approaches, practices and policies in achieving sustainable goals for their hotels and resorts. READ MORE

Taryn Holowka

Think back to the last time you stayed in a hotel. Did you notice anything that seemed eco-friendly - maybe there were recycling bins located throughout the hotel, perhaps there was a towel reuse program or maybe you even saw solar panels on the roof? Fortunately, these scenarios are becoming more and more common as hotels and resorts are catching on to and embracing sustainability practices - practices that are not only in demand from their customers, but that are also reducing operating costs significantly. READ MORE

Jan Peter Bergkvist

Businesses, including the hospitality sector, often argue that there's no customer demand for sustainability, so they do not focus on grabbing opportunities to work strategically towards becoming part of the solution. Very few innovations have come from customer demand - on the contrary, innovation and the success that follows, is often thanks to daring leaders, those who can foresee the development of society and really take the lead; in short leaders who show leadership! READ MORE

Ranee Ruble-Dotts

California's unprecedented drought led to government mandates in 2015 requiring water agencies to cut residential and business water usage by 25 percent. For hotels, the mandates also include specific rules about irrigation, serving water only upon request, and encouraging reuse of guests' towels and linens. While the mandates represent a starting point for water conservation, many California hotels are already ahead of the game: finding ways to reduce water consumption without compromising the guests' experience. They have produced a steady stream of water-saving ideas for hotel bathrooms, laundry, landscaping, and kitchens--all of which are transferable to hotels almost anywhere. READ MORE

Kjell Mitchell

Glenwood Hot Springs has been an environmental trailblazer since long before terms like “carbon footprint,” “eco-friendly” and “sustainability” became commonplace. It actively harnesses the geothermal energy of the mineral hot springs for snowmelt and to heat domestic water supplies. The Glenwood Hot Springs Lodge was recognized with a TripAdvisor “Green Leaders” award in 2013 for its environmental practices. In addition to harnessing geothermal heat sources on-site, Glenwood Hot Springs has also adopted practices that include the use of state-of-the-art materials and energy-efficient technology that add up to not only dollars saved, but to a cleaner, healthier environment for visitors and the community. READ MORE

Heather  Kolakowski

Environmental sustainability and the desire to reduce the amount of food wasted are top trends in today's society. It has been reported that approximately one-third of hotel users consider the “green-ness” of potential service providers when making their purchasing decisions. Composting is one example of the types of “green” practices that customers such as these resonate with and when implemented into its operations can help to enhance the customers' perceptions of the organization. The following will detail the benefits and challenges of composting and composting programs as well as provide guidance on how to implement one into your operation. READ MORE

Rauni Kew

The transition from gas powered, combustion engine cars to electric vehicles (EV's), and even hybrids, has been relatively slow. However, later this year, new models with lower price tags, sleeker styling and improved batteries with more range are expected. Couple EV improvements and expanding infra structure with looming emissions regulation, the transition from combustion engine to EV is positioned to accelerate in the near future. READ MORE

Robert Allender

Despite decades of effort, hotels continue to use more energy than they actually need to fully achieve their business mission and at the same time fail to extract maximum value from the energy they buy and from the time and effort put into managing that energy use. This article suggests why this is so, and puts forward an approach informed by ideas from Albert Einstein himself. Taking AHLA advice in 1984 would have given the hotel industry 30 years of energy profits; now's the time to avoid a second miss. READ MORE

Mark Heymann

The days of having service industry workers wait by the phone to learn if they're needed or not, or sending people home when demand doesn't meet projections, are numbered if not already gone. The efforts of workers' rights organizations to eliminate on-call scheduling combined with growing demand from millennial workers for more flexibility and work-life balance is giving rise to the need for more predictive scheduling practices --- and the advanced technology required to support them. As the service industry is a pretty much a pure “just in time” environment, demand-based scheduling that balances company, customer and staff needs has become more critical with the advent of new employee expectations. READ MORE

Paul van Meerendonk

While revenue management professionals devote significant investments and efforts towards advancing their hotel's revenue resources, many hotels still struggle with assessing the actual performance of these revenue management initiatives. Namely, how can hotels ensure they are squeezing all the juice out of the proverbial revenue management orange? The hospitality industry has been using revenue management successfully for decades. However, for many organizations, the greatest revenue management challenge is not necessarily of a technical nature, but often organizational. Confronting hotels today is an essential need to align their people, processes and technologies around achieving maximum revenue performance. READ MORE

Judith Jackson

Who is the first person your guest has a conversation with as they arrive and enter? Is it the doorman, parking valet, front desk associate, or bell person? By the time your guest enters the hotel, one or more members of your staff have already effectively communicated your property's number of stars -- official or not. This messaging is telegraphed through the owner or operator's philosophy of management and training, and it goes well beyond any off-the-shelf or even custom training program or protocol. It requires a good dose of soul. READ MORE

Tony Bridwell

In a world full of options, real-time media and people connected around the globe like never before, it's no surprise that people are also sharing experiences and reviews like never before. But let's not overlook the fact that people have always shared reviews with each other. In fact, if we went back to caveman days, we're almost certain that they probably were telling each other what cave had the best rocks and why. The question is, how do you make sure people are talking about your rock? READ MORE

Lorraine Abelow

Getting top rankings on Google and the other search engines is the prime marketing objective for hotels. Insight into the logic of Google's madness is a must for your PR agency. While no one pretends to know their secret algorithms, a qualified travel public relations firm should understand how to achieve the objective on page one. While everyone agrees getting high on the search rankings is key in today's Internet driven environment, why do so many hotels miss the boat? The reason is clear: hoteliers must understand that integrating the PR and SEO functions into your marketing programs at the outset is the answer to making this happen. READ MORE

Boaz Ashbel

Miami continues its transformation from beach destination to world class city, giving travelers a much wider range of lodging options. With close to 5,000 additional hotel rooms being delivered by the end of this year, Miami is experiencing a very active and strong hospitality market. This includes the entrance of international hotel brands and new concepts being introduced by the leading hotel groups. While the region's visitor count continues to reach record-setting numbers, critics have voiced concerns that the market could experience oversupply, which coupled with other threats the hospitality market faces today, could have a negative long-term impact. READ MORE

Deborah Popely

The growth of China's hospitality and tourism industry has been well documented and predictions are that it will soon rival many other popular destinations. Less well-known is the role that the Meetings, Incentives, Conventions and Expositions (MICE) industry is playing in that growth. This article discusses how the MICE industry is fueling hospitality sector growth, especially in China's smaller cities and resort areas, and the factors that will determine whether this growth is sustainable. READ MORE

Joseph Ricci

“Going green” has been as much a regulatory mandate as a moral responsibility for many businesses. The commercial laundry industry—and by extension the hospitality industry—has worked with the Environmental Protection Agency to meet one critical environmental goal: eliminating the pollutant NPE, once a common component of laundry detergent, from the laundry process. Eliminating and improving laundry chemicals has many environmental benefits, and taking action in favor of the environment can boost the reputation of a hotel. In this article, Joseph Ricci, head of the TRSA commercial laundry association, explains the implications for the hospitality industry. READ MORE

Michael Koethner

Ideally, humanity, or at least the one's involved in the health and wellness industry, should by now be aware of the fact that there is much more to the every day grinding than just the mundane existence. The one's who are honestly and genuinely tuned into the yet invisible spheres, plugged in - so to speak, and living deep down in the well of the energy whirl, are very well aware of the huge opportunities that are yet to come, in regard to health, healing, wellness, prosperity and pure bliss. However, it is still a challenge not be distracted by all the useless, artificial distortions, self-centeredness, and chit-chat that drives humanity apart. READ MORE

Peter McAlpine

It is obvious from the proliferation of new brands and the desperation to find new technology to improve the guest experience that there is a growing feeling that the SOP (Standard Operating Procedures) approach to custom satisfaction has become unsatisfactory, and that now the big hotel groups are searching for a solution. Unfortunately the hotel industry as a whole seems to be unaware of how quantum science, religious traditions, ancient cultures, and heart energy research are all showing that their shareholder-oriented, guest experience concept is based on erroneous principles and thinking, and on an obsolete worldview. Ironically, the solution is closer than their life's vein and implementing it is so simple and almost cost-free. READ MORE

Lizz Chambers

So much of what we do as hotel managers boils down to how we treat our team members. Not only must we be good role models, but we must also be observant and correct bad behavior before it turns into a habit. Three scenarios are presented to illustrate how overlooking certain actions may have negative consequences. From there, steps are outlined to help managers effectively coach their associates and ensure that all parties perform optimally from then on. READ MORE

Coming up in March 1970...