Five Successful Methods for Promoting Your Hotel Spa
By Bill Di Stanisloa Founder & Principal, GreenSpa 101 LLC | May 01, 2011
Promoting your hotel spa is an ongoing task which can result in successful returns as long as you keep the focus on both the spa and the hotel. Being in sync for both is important as they truly cross promote each other.
Many hotel spas are considered a luxury amenity enjoyed by less than 20% of daily guests or what we call the Capture rate. Your mission as a Spa Leader or Marketing Manager is to find out how to capture those hotel guests and convince them to "Go to the Spa!"
The goal is revenue, daily revenue, which means everyday not just on weekends. Hoping and praying that your spa will have a big Saturday in sales is common consciousness for most spa personnel. That is all fine and good but priority must also be given to capturing the guests who make up the smaller 62% room occupancy during the week.
For years, I relied on other hotel division leads or outside marketing representatives to bring me weekday business. They did the best they could by utilizing strategies designed and implemented for promoting room stays. But as far as spa went, it was a new field for them.
In time, I eventually created my own promotional strategies or in this case; the five successful methods for promoting your hotel spa. Let us keep in mind the definition of Method. According to Businessdictionary.com it means: Established, habitual, logical, or prescribed practice or systematic process of achieving certain ends with accuracy and efficiency, usually in an ordered sequence of fixed steps. For simplicity sake let's go with logical: