How to Do Online Reputation Trending - a Primer

By Rob Kall President, Bookt LLC | July 03, 2011

If you are just beginning to pay attention to Online Reputation Management, to be completely candid with you – you are a bit late to the ball. But do not fear. Reputation Management is classical Marketing, Customer Service and Public Relations. And, to that point, today's Internet makes it straightforward and transparent to understand what people are saying about you, saying about your staff, saying about your service, and saying about your property. Thus, Online Reputation Management is actually easier than you might think.

Think "High School"

Remember the good old days – before the Internet, Facebook, and Twitter? When he-said-she-said-they-said all those positive/negative things about you behind your back? Like when you found out in study hall that a rumor about you had been floating around school for several weeks that just ain't true!

"I swear I didn't do that! And even if I did, you haven't heard my side of the story. I fixed it right away. I really, really did. ...Who told you that anyway???" But, alas, it was too late. You were weeks behind those tattle tales. The "what" that you didn't even know that you didn't even know had morphed side-ways, and your reputation had been smeared, and your critics had their pound of raw and pimply teenage flesh. Back in the day, the social chatter network was impossible to control, manage and respond to. The buzz boys and gossip girls could have their way with you and there was very little you could do about it.

Well – these are NOT the good old days. These are the much better days where you can know right away – in real time – what people are saying, thinking and critiquing about you and yours. The Internet is chitchat central. Today's public square. And it must also be your listening post for what he-said-she-said-they-said. Good and bad.

What is Reputation Management?

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.