Instant Gratification in the Wellness Industry
By Michael Koethner Wellness & Healing Consultant, Michael Koethner | December 16, 2012
"As we get past our superficial material wants and instant gratification we connect to a deeper part of ourselves, as well as to others, and the Universe." – Judith Wright
When a guest suffers from acute pain in the neck, shoulder or hip, they usually want to receive a treatment with an effective technique that makes this pain go away instantly. They want to be pain free forever, because pain is a negative side effect and counterproductive to homeostasis. This is not what instant gratification is – this is instant pain relief. Regardless of the type of Treatment the client receives, they need to follow through on the post treatment advice given by the therapist, such as a possible extensive rehabilitation program, stretching regimen of the muscles and/or other health related programs to ensure that the pain does not come back. A Spa or Wellness Center is not and should not be a place for instant gratification. It is a place of healing, prevention, health improvement and/or recovery from any previous illness or injury. It should also be a place where people feel good, happy, joyful and most of all relaxed and stress-free.
All around the world we see spas and wellness centers shooting out of planet earth like weed, and owners rushing through the building and development process as if there is no tomorrow. This is a point of great concern, because everything, which is growing and expanding too fast with an extraordinary speed, will come down very fast as well. Pretty much like a rollercoaster ride – where there is an instant feel of excitement and instant feel of nothing, right after the excitement. The spa and wellness industry is sure a booming industry, especially for people who have a lot of cash flow and want to have a spa as an image project, not necessarily for the purpose of what a spa meant to represent, namely a place for healing and recuperation. A spa should not be seen as a prestige object to enhance one's real estate portfolio; it should be taken care of with gratitude and wisdom. With all projects, ideas and plans created in such a hurried manner, there is usually the urgency of get it done faster and faster, because every investor wants to have an instant ROI. This is similar to getting addicted to a substance, wanting more and more in even shorter periods of time. Unfortunately this type of behavior creates not only unnecessary stress, but also a mentality to cover up failures of proper planning and execution. Compromises are being made on solid architecture and framework, up-to-date interior design, and the professional operation of the project. The end product is generally not working, not successful or in some cases even a total disaster.
These days we seem to live in a society that constantly thrives for more and needs instant gratification as a means of daily survival, instead of enjoying the process of organic growth. Practicing patience and foresight should be the way to live on this planet. It looks like as though everyone wants everything they want right now on the spot. The market is overloaded with products and no one knows anymore where these products come from, or have been produced. Not many know what they really contain and how they work. Most hotel operators, owners and guests who visit a spa have unfortunately no much of an idea of how many hours of detailed planning and hard work, patience, training, craftsmanship and education need to be invested in order to make it a successful business, and a place for people to really to come back, purely for the experience. People really think they can get a treatment, which instantly fixes all their physical and emotional problems in one go. Their ego mind is programmed by society in such a way that they think they can purchase a treatment like a product off the shelf in the supermarket, consume it and the problem is solved. Like drinking a glass of water after spending a few days without water in the desert. Their ego creates a scenario in their heads that they don't even have time to sit down, chill out and relax for a few minutes in the spa lounge. This type of behavior is especially true and visible in china these days, where people are so busy chasing the big money, neglecting everyone and everything around them. Some people can't even leave their personal belongings alone for a few seconds, because they fear that they miss out on a very lucrative business deal or a very important meeting that they have to attend. Let me tell you that it does not work that way in a spa, and it should not be that way. All these signs are definitely a signs of fear, fear of loosing something, someone or themselves. Stop, breathe and ask yourself this one question – What is there to loose? – nothing, absolutely no thing. They cannot loose anything, because it never belonged to them. Everything they need they already have – Them-Self. People really need to wake up and see that there is actually something to gain within a spa and wellness center – namely pure relaxation, peace, love, wisdom, calmness, joy, happiness, strength and many other positive attributes.
This fear and the way of thinking or living is created in the ego. It is an emotion, which works against the overall health of the human body and is counterproductive to what a person really needs and wants. For a very brief moment that person may have a very strong desire and believe that they need what their ego has told them, only to be let down shortly after as soon as they enter the realm of reality. It is an ongoing process of creation by the ego, but the human body cannot or don't want to follow through to get it, because it does not need it. The ego eventually fails.
For instance, many investors like to become owners of a spa and wellness center, because within their circle of friends they think it is important to have a spa as a prestige object in order to belong. They somehow see the benefits and the drawbacks of owning a spa, but they still think it will give them more credibility and increase the status and recognition. If there is enough cash flow they usually follow through what the ego has told them to do, until the spa is being build. Along the way the influence of their friends inflated their ego mind further that they cannot stop until the egos need has been fulfilled. The body will possibly have a hard time following with the demands of the ego, trying to keep going and using up all or most of the energy to the point of exhaustion. Because of the outside pressure acting on the ego, and the realization that they cannot build this project alone, they will push everyone closely involved to get it completed as fast as possible, and even faster. Realizing that they might run out of time and cash they then start to cut corners and getting prepared to compromise if necessary in order to get the project completed sooner. This process feeds itself creating the ever-increasing need for instant gratification.
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