When Does Investing in a Hospitality Recruiter Make Sense for an Employer?

By Nerissa Persaud Managing Director & Co-Owner, Thrive Hospitality | December 16, 2012

When does investing in a hospitality recruiter make sense for an employer? When an employer receives optimum benefit from beginning to end coupled with future assurance making it worth the while. Yes, recruitment firms can become very expensive very quickly, but are they worth it? Yes, absolutely and with the correct flags to look for employers can ensure they are getting the cream of the crop without having additional costs or at least reducing the risks.

The ideology on whether or not to make the investment in a hospitality recruiter can be long. However, one common view the smaller business and larger corporation do share in this circle is the cost involved.

The ubiquitous term 'time is money' is never far from the truth. Recruitment companies without a doubt can become very expensive very rapidly if an Employer is not getting the most out of their hospitality investment.

  • And note, by hospitality investment I mean the quality of people you get from the first five profiles, the time frame you are communicated with, the replacement periods in contractual agreements, the advertising portals used if any at all, the discretion in maintaining a company's reputation and name and the experience working with corporate relations.

Many larger corporations including names like Intercontinental, Fairmont, Hilton and Starwood carry their own recruitment divisions to source the correct talent they require using a set of methodologies they desire with limited use on recruiting partners. In return many third party operators then focus more on job portals which benefit these particular establishments much more than having a private recruiter would.

However, while these potentially benefit the company by increasing transmissions of talent within the company and avoiding recruiter's fees, there are still those costs which are inevitable:

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.