Hoteliers: Stop Ignoring YouTube
By Brandon Dennis VP of Marketing, Cloudbeds.com | April 2014
When hoteliers talk about social media, they often only consider the big three-Facebook, Twitter, and Google Plus. YouTube is rarely considered when hotel marketers forge their social media strategies, despite the numbers conveying its value. I hope with this article to show why YouTube is a powerful social network that's ready to deliver new guests to your hotel.
Traffic & Stats
I don't need to re-hash the stats everyone knows, including the billions of views YouTube gets, or that YouTube is the world's second most popular search engine-second only to Google. Instead, let's look at what hoteliers are publishing to YouTube.
Over 11 million YouTube videos have the words "hotel tour" in the title. While most of them are lucky to get 100 views, some get over 100,000, like this tour of a Hilton by DieselDucy. Hotel guests make most of these tour videos, which is great if your property pleases them that day. If it doesn't, then guests could be generating a well-ranking, permanent PR disaster for you.
A search for the phrase "horrible hotels " turns up nearly 9 million YouTube videos, like this one, which begins with the charming sentence, "Here we are at my piece of @#$% hotel…", many of which are branded with the actual hotel's name. The last thing you want to see when Googling your hotel's name is a bunch of videos like these.
The point of this brief exercise is to show how YouTube is being used today by guests, who all have cameras in their pockets, and can immortalize your hotel's temporary flub or oversight on YouTube. The best strategy to combat such negative publicity is to have your own YouTube publication strategy.