Staff Training to Enhance Profitability, Morale and Build Trust in your Brand
By Rebecca Hawkins Managing Director, Responsible Hospitality Partnership | May 2014
Do you want to increase the profitability of your business? How about improve the morale of your staff? Build trust in your brand? Even better still, how about all of the above, whilst also enhancing customer satisfaction? Does it sound too good to be true, while it isn't! Believe it or not all of the above can be yours through the simple expedient of delivering really good quality responsible business training to your staff.
Now we would be the first to admit that the responsible business movement has not done much to make itself sound appealing or like it could do anything other than cost a business more money. The language alone makes it sound like jolly hard work and frankly a little dull. But the reality can be very different. The word on the market is that customers, employees, owners and policy makers all prefer hotel companies with responsible business programs in place.
What is Responsible Business?
We all like to think that we do business responsibly, but what is it. To us, it's all about:
• Doing more with less (using less energy and water and reducing waste)
• Being better connected (with your local destination, local suppliers and local people)
• Exceeding expectations (of staff, customers and other stakeholders by the quality of your offer).
If that sound's kind of abstract, then let us give you some specific food for thought: