Socializing Through Social Media
The Power of Personality
By Dave Ratner Motivational Speaker/CEO, Dave's Soda & Pet City | August 09, 2015
Social media is the ultimate missed opportunity for hotel executives.
The good news is that nothing is final, and everything is reversible, provided hoteliers use this medium to offer substance and style, not sentence fragments and links for artificial "likes" and fake "followers."
Indeed, the good news is the existence of news itself: Information people want to know – and material hotel executives possess – that can attract attention without expensive marketing campaigns, costly promotions and gimmicks (irreverent or otherwise) that disperse a crowd as quickly as they draw people to a page, post, video or site.
Every hotel executive has a duty to communicate with a personalized message because every hotel has a personality all its own, which ranges (on any given day) from joyous and festive to somber and mournful, from officious and workmanlike to celebratory and carefree.
Transferring those experiences to social media, and creating a voice that is distinctive in tone and conversational in form, is not much unlike speaking in public.
That is, substance and style are inseparable: You cannot influence an audience when you race through your remarks, succumbing to the tyranny of time and the anxiety of talking to a roomful of assembled guests. When your style (or lack thereof) undermines something of substance – when you worsen the monotone pronouncement of words of importance with the head-down reading of a speech that sounds like a traffic ticket – you ruin the chance to win supporters for your cause.