How to Maximize Bandwidth to Support Your Meetings Business
By John D. Robinson Director of Sales, Aptilo Networks | September 2016
Hotels and chains are looking to meet the rising demand for more bandwidth as they ramp up their hotel group meetings business. Throughout the industry, hotels are upgrading (or have recently upgraded) their Wi-Fi to serve in-room guests. Now that these properties are growing their group meetings business, they're finding that their existing bandwidth is no longer sufficient.
Problems can arise when your Wi-Fi service becomes stretched too thin. This can diminish your competitive advantage and even lose business. On a broader level, it can also damage your branding because, let's face it, few things are more frustrating that attending a conference with spotty, unreliable Wi-Fi.
This article will address how Wi-Fi can help you grow your group meetings business, and best practices in deploying. How can hotels maximize bandwidth while minimizing costs, perhaps even while preserving current infrastructure investments?
Wi-Fi has been a boon to the lodgings part of the hotel business. This growth can be attributed to the increasing number of smartphones and other devices that are Wi-Fi-enabled. Most if not every guest has a Wi-Fi device, and the majority of these users have more than one device. Think of it: a typical business guest has a smartphone with Wi-Fi, a laptop with Wi-Fi, perhaps a tablet computer such as an iPad (with Wi-Fi), and now with the growth of the Internet of Things (IoT) trend there are smartwatches with Wi-Fi and other devices not traditionally associated with wireless connectivity. The result has been an increased reliance on these devices as guests manage their stay.
This is a great thing. Guests can check in on their own using, for example, their smartphone, making what were once stopping points in the guest experience a breeze. Wi-Fi has decreased user friction, a term that describes the amount of friction, or work, that a user needs to deal with in order to complete a task. Hotels have been using technology to decrease user friction for a long time - I remember the first time I checked out using the hotel channel on the television, and I thought, wow, this is a great idea. It saved me time. It also saved the hotel time and money. In that way, hotels have been a test bed for technology as a means of streamlining user process for years.